Pyrotec presents life before leaflet-labels, as illustrated by an infographic
BRAND ACTIVITY
Dec 4th, 07:56
In recent years, South Africa has seen the popularity of leaflet-labels explode. So why the great demand? What makes this humble little device so special and how has it made our lives easier? Pyrotec - the leading provider of innovative product identification solutions – is the sole licensee of Fix-a-Form®, a globally recognised brand and the original leaflet-label. The above infographic, courtesy of Pyrotec PackMedia, unpacks exactly why this clever little device has been pounced on across numerous industries; from pharmaceutical to agrochemical – and used on products ranging from deodorant to detergent.
Download a hi-resolution version of this infographic
Before Fix-a-Form®:
· Labels were manually applied on the product’s outer carton, introducing the product to the consumer
· A loose informational leaflet was inserted into the product’s carton, containing the directions for use, precautions, dosage instructions etc. This was easy to misplace, making repeated referral challenging
· The carton was erected and then closed. Excessive packaging was needed to encompass all of the information presented to the consumer, resulting in a time consuming, often wasteful and costly process
After Fix-a-Form®:
· Space: Fix-a-Form® is designed to contain extensive information – all in the space of a standard label - and is able to be applied with standard labelling equipment
· Sustainable: Fix-a-Form® reduces the need for excessive packaging, making it better for the environment
· Safety: Unlike loose leaflet inserts, the information remains with the pack throughout the supply chain, allowing for repeated referral and encouraging user compliance
· Simplify: Not only can consumers keep referring back to the information, the additional space means that there is room for the information to be translated into several languages
· Speed: Fix-a-Form® improves line speeds and reliability – boosting production speeds on application by up to three times - and providing peace of mind with its inline camera verification system, resulting in faster production, reduced costs and complete peace of mind.Click here for more information on Pyrotec
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