Pyrotec presents life before leaflet-labels, as illustrated by an infographic
Dec 4th, 07:56
In recent years, South Africa has seen the popularity of leaflet-labels explode. So why the great demand? What makes this humble little device so special and how has it made our lives easier? Pyrotec - the leading provider of innovative product identification solutions – is the sole licensee of Fix-a-Form®, a globally recognised brand and the original leaflet-label. The above infographic, courtesy of Pyrotec PackMedia, unpacks exactly why this clever little device has been pounced on across numerous industries; from pharmaceutical to agrochemical – and used on products ranging from deodorant to detergent.
Download a hi-resolution version of this infographic
· Labels were manually applied on the product’s outer carton, introducing the product to the consumer
· A loose informational leaflet was inserted into the product’s carton, containing the directions for use, precautions, dosage instructions etc. This was easy to misplace, making repeated referral challenging
· The carton was erected and then closed. Excessive packaging was needed to encompass all of the information presented to the consumer, resulting in a time consuming, often wasteful and costly process
· Space: Fix-a-Form® is designed to contain extensive information – all in the space of a standard label - and is able to be applied with standard labelling equipment
· Sustainable: Fix-a-Form® reduces the need for excessive packaging, making it better for the environment
· Safety: Unlike loose leaflet inserts, the information remains with the pack throughout the supply chain, allowing for repeated referral and encouraging user compliance
· Simplify: Not only can consumers keep referring back to the information, the additional space means that there is room for the information to be translated into several languages
· Speed: Fix-a-Form® improves line speeds and reliability – boosting production speeds on application by up to three times - and providing peace of mind with its inline camera verification system, resulting in faster production, reduced costs and complete peace of mind.Click here for more information on Pyrotec
This year saw Pyrotec celebrate three decades as a Fix-a-Form® licensee, and on the Wednesday 13 November 2013 the privately-owned supplier of product identification solutions held an Open Day at its Headquarters in Capricorn Park, Muizenberg, in honour of the occasion.
Here is a little useless trivia for you about the zip. Yes, you heard right – that small little device that you use to close your fly and the only thing that stands between you and public indecency.
Timothy Beattie, General Manager of Pyrotec PackMedia, says that “Packaging plays a key role in this hunt for the holy grail of ‘value’. As consumers scan shelves filled with products, eye-catching packaging indicating a special deal or competition is bound to jump out at them.
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