Raymond Ackerman and Pick n Pay Family Donate R100 000 Toward Philippine Typhoon Disaster
BRAND ACTIVITY
Nov 15th, 09:00
Smart shoppers will be able to donate to get critically needed help to devastated nation
The devastation and suffering that has gripped the Philippines following Typhoon Haiyan has captured the attention of the world. With more than 10 000 feared dead, and whole towns laid waste Raymond Ackerman the founder of Pick n Pay has started off an appeal with a R100 000 donation towards helping the relief effort.
Suzanne Ackerman-Berman Director of Transformation Pick n Pay said, “The money will be split equally between Médecins Sans Frontières and the Gift of the Givers. Both organisations have a wonderful track record in times of disaster, and we are grateful to be able to partner with them in this relief endeavour.”
The R100 000 gift is a intended as a seed for Pick n Pay smart shoppers to donate to the relief fund, which they will be able to do by donating their smart shopper points at the smart shopper kiosks in Pick n Pay stores. Smart shoppers can also use the smart shopper app on their smartphones to donate points.
Steve Hoban General Manager Pick n Pay said, “We know that our smart shoppers are extraordinarily generous in donating points and we have set up a facility on the smart shopper kiosk and on the mobile app where people can donate directly to the relief fund. All the money collected will be divided between Médecins Sans Frontières and the Gift of the Givers.”
Ackerman-Berman said, “Often disasters, even when they are far away leave us with a desire to reach out and help, the pain and suffering in the Philippines is horrendous and by donating money through reputable organisations we can make a difference to people we will probably never see, but who are part of the village we call the world. Thirty tonnes of supplies have already been flown in by Médecins Sans Frontières and we hope to be able to help them to get help to those in dire need as soon as possible.”
Ludivine Houdet Head of Resource Mobilisation Médecins Sans Frontières said, “We are grateful to the Mr Raymond Ackerman and Pick n Pay for their unwavering support in times of emergencies and tragedies.”
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