Sanlam again selects a Z-CARD® to speak to students
Nov 8th, 07:20
Sanlam has again selected a PocketMedia® Solutions’ Z-CARD® to communicate with students about its Cobalt Solutions for Student Professionals, a portfolio of financial solutions that ensure that final year students and their parents have peace of mind.
Sanlam’s Cobalt for Solutions is designed for students in at least their fourth academic year of study, who are studying towards a professional occupation and are younger than 30 on their next birthday.
The Z-CARD®, booked and designed by Sanlam’s agency Out of the Blue Creative Communication Solutions, is printed in English on one side and Afrikaans on the other.
“The card forms part of Sanlam’s national Cobalt Solutions for Student Professionals marketing campaign, which highlights the importance of insurance cover for the soon-to-be professional as our solutions are specifically created for them,” says Erna Wetzel, Brand Manager, Sanlam Professional Market.
The cards are distributed to students via talks and campus activations, as part of a campaign involving Financial Literacy, which is sponsored by the Sanlam Foundation. Click here for more information on PocketMedia Solutions
Z-CARD® Africa, India, Middle East and Turkey (ZAMI) has entered into a distributor agreement with Botswana-based Simple Creative, an original high-class advertising agency.
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