Silverrocket gets ‘Creative’ for the University of the Free State

BRAND ACTIVITY

Nov 8th, 07:15

Brand and design specialist, Silverrocket Creative, selected a custom-made, dye-cut Z-CARD® to promote its client, the University of Free State’s College of Student Affairs.

The card, dye-cut into the shape of the College of Student Affairs’ shield logo, also inspired a promotional video – also created by Silverrocket Creative and Rooistoel TV - about the University of the Free State and its various colleges. To view the video, click here https://vimeo.com/72468478.

Bloemfontein-based Silverrocket Creative, launched in 2002, enjoys a national portfolio of clients across the tourism, commercial, retail and education sectors. It prides itself on its research-based, thoroughly investigated and thought through brand design process.

“We selected the Z-CARD® for the University of the Free State as it recently launched its Student Colleges, a new concept on campus. The university needed to introduce the idea to students in a format that they would relate to,” says Ailsa Uys, of Silverrocket Creative.

“The information had to be concise and easy to use and carry around, and the dye-cut Z-CARD® fit the brief perfectly,” she adds.

The cards were handed out at the launch of the new student colleges to all University of the Free State students, as a primary audience, and to other stakeholders as a secondary audience.

“The design of the cards fit the brand design in the shape of the shield and so was a perfect fit all round. They were thus extremely positively received by all - the students loved them and we will need to reprint to supply the demand,” says Uys.

For more information about Silverrocket Creative, visit www.silverrocket.co.za. The website is currently being relaunched, so watch this space!Click here for more information on PocketMedia Solutions