The Foschini Group uses Reward to win over retail shoppers
Jul 8th, 08:04
Africa’s largest diversified retail group, TFG (The Foschini Group), continued its innovative customer focused streak by creating an instant rewards activation that had Cape Town’s Canal Walk Shopping Centre buzzing about their Rewards&More programme.
The activation was done via a large interactive “Rewards booth” that had a button which if pressed would reward a customer with an instant reward. Rewards ranged from clothing and accessories to food vouchers, smartphones and tablets.
The Rewards Booth was a physical manifestation of the instant and tailored rewards that characterizes TFG’s loyalty and rewards programme; TFG Rewards&More.
Today’s shopper wants instant gratification, which is why accumulating points when you shop, is no longer enough to entice loyalty. So says TFG marketing head, Kathryn Sakalis.
TFG Rewards&More is unique in that each time a customer makes a purchase at any of its 18 brands, they are rewarded instantly with a reward that is tailored to their own unique shopping profile. No points, no vouchers mailed in the post.
TFG Rewards launched on November 2012 and to date over 3.5 million people have signed up. More information on TFG Rewards can be found in any TFG store or on www.tfgrewards.co.za
The video of the Rewards Booth activation can be viewed here:
Imperial Managed Logistics - part of the Imperial Logistics group - has been awarded a three year contract for primary distribution services by JSE-listed Tiger Brands.
Flying Fish, Brewer SABMiller’s newest launch, welcomes summer with an exciting take on refreshment by adding flavour to beer in two excitingly zesty variants, Crushed Orange and Pressed Lemon.
The Compass24 readership currency commissioned by Ads24 and conducted by Ask Afrika covers 76 local newspaper titles. With a national representative sample, the research results provides width and depth and can be translated to provide answers on three levels i.e. title, provincial and national level.
The 2013 Times Sowetan Retail Awards Survey, conducted by independent research agency TNS, has revealed which retail outlets are succeeding as front-runners in securing spend from South African consumers.
SA, Poland sign trade deal
23/10/2013 - 08:27
Johannesburg - South Africa has endorsed a trade deal with Poland, Deputy President Kgalema Motlanthe has said
Massmart leads retail rally
16/09/2013 - 11:52
Johannesburg - Massmart Holdings Inc., the South African supermarket chain owned by Wal-Mart Stores Inc., is leading the country’s index of retailers as it heads for the longest winning streak in nine months.
TFG comments on current trading conditions
02/09/2013 - 13:57
TFG (The Foschini Group) produced its highest ever profits in the past year and continued to gain market share, despite the difficult consumer environment, Doug Murray, CEO of TFG (The Foschini Group Limited), told the 76th Annual General Meeting in Parow today (September 2).
Foschini’s profits increase
03/06/2013 - 09:39
Johannesburg - The Foschini Group, South Africa's No.3 listed clothing retailer, missed estimates with an 11 percent rise in full-year profit as debt-laden consumers cut back on spending.
Walmart ads spark legal battle over pricing war
07/01/2013 - 09:22
Walmart's price comparison ads claiming that the retail giant has better prices than specific, named competitors, have spurred legal retaliation from its angered foes.