Think Afrikaans Fotoverhaal final winners announced

BRAND ACTIVITY

Jul 24th, 08:58

Ads24 have announced the winners for the final round of phase 1, the ‘fotoverhaal’, of their annual Think Afrikaans campaign. In this initial phase of the competition, participants completed a ‘fotoverhaal’ or an Afrikaans graphic novel. The first part of this retro black and white cowboy story, with girls included, was told and it was up to the entrants to complete it. Every two weeks there were two spreads (a DPS) - to complete by filling in the speech bubbles and some picture props.

The winner for the final DPS 7 & 8, which completes the story, is Arthur Buccus and the runner-up is Nadine Murphy. Please click here to see the full story.

“This year’s Think Afrikaans campaign raised the creative bar with the introduction of the ‘fotoverhaal’ competition. Congratulations to all the winners who got themselves an awesome prize of R1000 and the runners-up who received R500, this marks the closure of the ‘fotoverhaal’. Through this fun picture novel, we’re sure to exceed last year’s phenomenal response to the T-shirt design competition,” said Vimla Frank, head of Marketing and Business strategy at Ads 24.

Now that the picture novel is complete, entrants are invited to design a front cover for the ‘fotoverhaal’ as part of the Ads24 annual T-shirt design competition. This will be launched on the 22nd of July with fantastic prizes on offer, including an Apple MacBook Pro, Apple iPhone 5 and Apple iPad. The final winners will be announced at the Pendoring Awards in September. Click here to enter.

“There is something special about hearing something in your own language. Many South Africans may not understand this, but when you converse for 80 % of your day in a language that your own, you yearn to own, you yearn to speak, hear and absorb what is core to you-your home language,” says Chris Botha from The Media Shop.

Ads24 have specifically designed the annual Think Afrikaans campaign to celebrate Afrikaans and to give opportunity to creative professionals to hone their skills in producing quality Afrikaans advertising, through this fun competition.

“Rapport and Beeld once again give their full support as gold sponsors to Pendoring Advertising Awards, which will for the first time this year have two panels of judges to determine the most creative and outstanding advertising work in Afrikaans and truly South African advertising. Beeld’s nearly 513 000 daily readers and Rapport’s more than 1 million weekly readers prove that there is a great demand for the editorial content of these newspapers.” says Tim du Plessis, executive editor of Afrikaans newspapers at Media 24.

Think Afrikaans and you’ll think of a descriptive language with a colourful tradition of storytelling. Before die ‘kassie’ (TV) and die ‘wêreldwye web’ (interweb), there was die ‘draadloos’ (radio), ‘spotprente’ (comics) and the ‘pièce de Afrikaans résistance, fotoverhale’ (photo novels). They were cool then and, in something of a cult revival, they are now retro-cool. The inspiration comes from Afrikaans comics such as Bittercomix.

To enter please click go to the following link: www.thinkafrikaans.co.za
Bittercomix full-link: http://www.oulitnet.co.za/komix/