TUC is On-The-GO
May 31st 2011, 11:36
Kraft Foods SA is excited to introduce a convenient new portable pocket-sized pack for its much loved snack brand, TUC.
The new 21g pack of 6 biscuits will be available in 3 popular flavours of Original, Cheese and Paprika. It’s the ideal on-the-go snack, the perfect size to slip into a pocket or satchel alongside a bunch of keys, MP3 player, shades and a cell phone.
“This pocket-size offers new consumers, specifically the youth market, an affordable and convenient snack. The unique melt-in-your-mouth taste of TUC will leave consumers coming back for more.” says Gareth Scott, Kraft Foods Senior Brand Manager: Groceries .
The launch of the pocket pack will be supported by an upbeat TV commercial that hits local TV screens from June and through a sampling campaign set to reach 1 million consumers at universities and music events.
The 21g TUC pocket packs are available at all leading retail stores for an RSP (recommended selling price) of R3.99.
TUC, always tasty, always there! Click here for more information on TUC
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