Wits Language School makes students feel at home with a Z-CARD®

BRAND ACTIVITY

Aug 14th, 08:01

Page 1 Marketing selected a pocket-sized Z-CARD® for its client, the Braamfontein-based Wits Language School, in which to share information with its students that have come to South Africa to do the English as a Foreign Language (EFL) course.

Wits Language School handed out the Z-CARD®s to EFL course students during registration on the 2nd July.

“Many of the students who take this course don’t speak English very well and are not familiar with South Africa, Johannesburg or our university,” says Wits Language School’s Course Coordinator Trish Cooper.

“The objective of the Z-CARD® was thus to provide useful information that our students can use both on and off campus, and included tourist information about accommodation, tours, transport, visas and safety in Johannesburg,” says Cooper.

“It also included important information to help the students find their way around Wits University’s campus and to familiarise themselves with the facilities, and fun facts about South African slang, the country in general, important telephone numbers and websites,” she adds.

As Wits University’s EFL course appeals to a young target audience, it wanted to present a lot of information in a funky and fun way.

“Whilst the Z-CARD® looks professional, it’s also fun and practical for our target audience as the students can keep it in their pocket for quick reference. Added to this, the cardboard covers make the product durable ensuring that students can keep it for a long time,” Cooper concludes.

For more information about Wits Language School, visit www.witslanguageschool.com.Click here for more information on PocketMedia Solutions