Castle Lite is about to leave other beers out in the cold. The South African Breweries recently announced that premium brand Castle Lite will be the first beer in South Africa to do innovative new packaging that includes a temperature sensitive inked indicator showing optimal enjoyment temperature. The innovation has been made available on pack and in store since mid-October this year.
Following the global trend of premiumisation in beer, the South African Breweries (SAB) Ltd has announced the introduction of a new premium apple ale in the flavoured alcoholic beverages (FAB) sector. Blakes & Doyle Premium Dry Apple Ale will hit the shelves on 1 October 2008.
“During 2007, we increased our level of product innovation to match competitor activity with the launch of a new lemon flavour variant of our Brutal Fruit offering and Sarita, a new apple flavoured malt drink. Such was Sarita’s success that we launched a variant, Sarita Ruby Dry, earlier this year and another Brutal Fruit variant, Passionate Peach, in November last year.
Brandhouse Beverages (Pty) Ltd welcomes the Advertising Standards Authority’s decision in ordering SAB to withdraw its “Demand More” catalogue.