BOS Ice Tea launches in Belgium and Holland
MARKETING NEWS
Oct 18th, 09:07
BOS Ice Tea has recently celebrated its third birthday in South Africa, and has taken the first steps into European markets, launching in Belgium and Holland earlier this month.
Introduced to the South African market in 2010, the Cape Town-based organic ice tea brand received attention from international investors Invenfin, the venturecapital arm of investment company Remgro Limited and Manchester United Football Club manager, Sir Alex Ferguson, within a year of inception.
“It was always the intention to design a product with both the South African and international markets in mind.” says BOS founder Grant Rushmere.
He adds, “For all its challenges, Africa is a place where generosity of spirit is in rich supply. It’s a continent full of joyful expression and youthful exuberance” explains Rushmere. “No doubt these are universal qualities that are valued the world over, but qualities nonetheless that Africa can share with the world.”
He adds: “It is these qualities that have inspired BOS Brands and we’re proud to be taking the BOS spirit to the world.”
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