Carrefour strengthens business analytics with location intelligence
ChainStoreAge.com - May 23rd, 15:10
REDLANDS, Calif. -- Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo.
The solution, Geodashboard, incorporates ArcGIS and enhances existing enterprise business intelligence (BI) software to improve decision making. Carrefour staff around the world are guided through different operational workflows including retail site selection and competition analysis. The solution improves their expansion and development strategy, optimises direct marketing activities, and enhances store performance through a better understanding of sales territories and customer needs.
"Carrefour Group selected Galigeo, an Esri partner, because of its ease of implementation and its ability to meet technical requirements of Carrefour's data centers," says Francis Riviere, geomarketing manager at Carrefour Group.
Galigeo's Geodashboard uses the Esri ArcGIS platform to view and analyse spatial data to support:
• Traditional retail analysis such as trade areas, mailing areas, competition, customer locations, and targeted advertising;
• Geographic data including Bing Maps, Nokia data, and aerial and satellite images; and
• Information that can be geocoded on the fly.
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