.gif "Cash Connect")
Carrefour strengthens business analytics with location intelligence
RETAILER NEWS
ChainStoreAge.com - May 23rd, 15:10
REDLANDS, Calif. -- Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo.
The solution, Geodashboard, incorporates ArcGIS and enhances existing enterprise business intelligence (BI) software to improve decision making. Carrefour staff around the world are guided through different operational workflows including retail site selection and competition analysis. The solution improves their expansion and development strategy, optimises direct marketing activities, and enhances store performance through a better understanding of sales territories and customer needs.
"Carrefour Group selected Galigeo, an Esri partner, because of its ease of implementation and its ability to meet technical requirements of Carrefour's data centers," says Francis Riviere, geomarketing manager at Carrefour Group.
Galigeo's Geodashboard uses the Esri ArcGIS platform to view and analyse spatial data to support:
• Traditional retail analysis such as trade areas, mailing areas, competition, customer locations, and targeted advertising;
• Geographic data including Bing Maps, Nokia data, and aerial and satellite images; and
• Information that can be geocoded on the fly.
Related News
China’s consumer inflation rises
21/10/2013 - 10:58
hina's consumer price index (CPI), a key measure of inflation, climbed to 3.1 percent year-on-year in September, the government has said.
SA’s GDP growth likely to stay at 2.0%
18/10/2013 - 09:14
Johannesburg - The softer global economy and weak domestic business and household confidence are expected to keep South African GDP growth at 2.0% this year with a marginal pick-up to 2.8% in 2014.
Nakumatt eyeing East Africa's hospitality sector
18/10/2013 - 08:47
Nakumatt is targeting new sales within the hospitality industry by offering select label products like furnishings, decorative accessories, bath towels, bed and table linen. according to the supermarket chain's business development manager Neel Shah.
Sainsbury’s plans ‘dark store’ UK
15/10/2013 - 11:14
London - J Sainsbury, Britain's No. 3 supermarket, plans to open its first distribution centre dedicated to online grocery orders in response to rapidly increasing demand in south-east England.
Jozini Mall en-route to Mozambique, opening 24 October 2013
08/10/2013 - 15:33
Jozini Mall, the new 18,220 square metre community shopping centre in North-Eastern KwaZulu-Natal, is now fully let and will open on Thursday, 24th October 2013.
