Kenyan retail giant, Nakumatt, spends Sh86 million on call service
RETAILER NEWS
The-Star.co.ke - Dec 17th, 08:53
Giant retailer Nakumatt Holdings has invested Sh86 million on new customer service programmes among them a contact centre unveiled Friday.
Nakumatt is the first company dealing in fast moving consumer goods that has launched a call centre. It has 42 hyper and supermarkets as well as convenience stores across East Africa.
“Like never before, Nakumatt is embracing the limitless potential that online and technology based customer relationship management solutions present as part of our business development strategy,” said operations director ThiagarajanRamamurthy.
“In coming days, we’ll also be unveiling a fully-fledged online retail store in association with a secure courier company for a select range of products.”
The contact centre will provide online customer care support through a phone service line - and email address - .
As the festive season approaches, supermarkets are rushing to place themselves in strategic positions where they can benefit from the expected holiday season shopping frenzy, through enhanced market success.
“In the retail sector, customer interaction moments remain the bedrock of success and at Nakumatt, we have been reviewing, improving and adopting various customer service delivery options to meet and exceed our customer expectations,” Ramamurthy said.
Marketed as a high end shopping store, Nakumatt is the biggest retailer by sales value in the country.
From The-Star.co.ke
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