Advertise with

US:Edible Arrangements targeting malls with new Edible To Go concept
US:Edible Arrangements targeting malls with new Edible To Go concept

US: Edible Arrangements targeting malls with new Edible To Go concept

RETAILER NEWS - Jul 2nd, 10:56

Wallingford, Conn. -- Edible Arrangements, known for its fresh fruit arrangements, has launched a format, called Edible To Go, specifically designed for shopping malls and other high-traffic venues. 

The streamlined mall units are decorated with colorful, contemporary graphics and offer fresh cut, all-natural fruits, smoothies, fresh squeezed lemonade and orange juice, fresh fruit salads, sundaes and parfaits, as well as fresh fruit arrangements. Guests can watch as on-staff fruit experts create personalized treats by dipping fresh fruit in chocolate and adding toppings.

The first Edible To Go locations are launching this summer at Mall St. Matthews in Louisville, Ky., and King of Prussia Mall, just outside Philadelphia. The Chandler Fashion Center, Chandler, Ariz., will follow, with plans to expand the concept to additional markets by the end of the year.

“The launch of our new Edible To Go Locations is a major step forward for our company,” said founder and CEO Tariq Farid. “It’s all about bringing our wonderful fruit treats and service to guests in new and innovative ways.”

Related News

Asian shares rise after Wall St rally
23/10/2013 - 09:52
Hong Kong - Asian markets mostly rose on Monday, with sentiment buoyed by last week's deal in Washington to avert a default as well as a record close on Wall Street.

US debt hits record $17 trillion
22/10/2013 - 09:28
Washington - The US debt jumped above $17 trillion for the first time in history, the Treasury Department has said.

Dollar General tests fuel stations, United States
21/10/2013 - 11:29
Goodlettsville, Tenn. – Dollar General is opening its first fuel station, as part of a test pilot project. The new fuel pumps are located at the Dollar General Market in Hanceville, Ala.

World markets react to US debt deal
18/10/2013 - 08:41
Johannesburg - Markets across the world on Thursday gave a lukewarm reaction towards the US debt deal, due to fears that the scenario will repeat itself early next year.

Walmart accelerating U.S. small store growth; upping tech investments
17/10/2013 - 11:18
Bentonville, Ark. - Wal-Mart Stores detailed a number of moves, including opening smaller stores in the United States, cutting back on overseas growth and increasing its investments in technology and e-commerce, on the occasion of the company’s 20th annual investor meeting.