Brewer in new drive to recruit whisky drinkers, Kenya
The-Star.co.ke - Nov 11th, 10:25
Kenya Breweries has unveiled East Africa’s first whisky festival to grow the drink’s sales. The drive, which is a campaign driven themed ‘Love Whisky Festival’ will take place during this month in different venues around Nairobi.
The drive comes at a time when Kenya is experiencing a rapidly growing middle-class accompanied by a shift of consumer preferences.
According to EABL’s Johnnie Walker brand ambassador Ryan Majiwa, the Love Whisky Festival will be Kenya’s largest, liveliest and most exciting whisky tasting and lifestyle show of its kind.
- See more at: http://www.the-star.co.ke/news/article-142721/brewer-new-drive-recruit-whisky-drinkers#sthash.01Mb6Nco.dpufFrom The-Star.co.ke
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