Cadbury to launch confectionery range in new packaging
Packaging Business Review - Oct 5th 2011, 10:53
UK-based brand and packaging design agency Slice Design has created a new look for Kraft Foods' Cadbury’s range of Christmas confectionery.
Slice has designed a contemporary look incorporating a raft of new quirky cartoon characters and gave new illustrations style for the selection boxes.
The boxes are designed with a series of characters with distinct personality traits; characters include Santa, Rudy the reindeer and Clyde the snowman.
Slice also helped to create Character Bags, a new structural format to add value to the Christmas range.
Slice Design creative director Alan Gilbody said the characters Santa and Rudolph were made magical by giving them contemporary, quirky personalities to appeal to kids whose world is influenced by Pixar and video games.
Liquor plant shut down in Kenya
19/12/2013 - 10:51
A liquor factory that produces second generation brews has been closed down at Kabati estate in Naivasha.
Accra Brewery embarks on $100m expansion project
17/12/2013 - 08:55
Accra Brewery Limited (ABL), a subsidiary of SAB Miller Plc, is embarking on a $100 million expansion project to help double the capacity of production.
Red Bull plans drinks sales in China
17/12/2013 - 07:59
Vienna - Red Bull is planning to launch its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, Austria's Kronen Zeitung reported.
More regulation, more strategies for traditional beer in Botswana, KBL
13/12/2013 - 09:46
The upward moving alcohol levy has continues to eat into Sechaba sales volumes. The Traditional Beer Regulations that were effected last year, have reduced the sales of opague liquor brands, Chibuku and Phafana by 2.,4 percent.
Rupert, top wine producers form new body
13/12/2013 - 08:38
Cape Town - Those who talk about land grabs do not really understand the finances of the wine industry, according to Johann Rupert.