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Namibia: New brand of local fish products by Kuiseb Traders
Namibia: New brand of local fish products by Kuiseb Traders

Namibia: New brand of local fish products by Kuiseb Traders

FMCG SUPPLIER NEWS - Apr 4th, 08:56

Windhoek - Kuiseb Traders have shown that they mean business when they recently launched a fully Namibian brand of processed and packaged fish products for the local market. 

The packaged products include horse-mackerel fish soup, smoked angelfish, smoked snoek, smoked horse-mackerel, black mussels, Kelgo organic fertiliser and wet fish, which include horse-mackerel, reds, angel and snoek. The company representatives say these products would be much cheaper than those from competitors.

Ambassador Nicky Nashandi, a member of the company’s board of directors, said the company, which is a subsidiary of Kuiseb Fish Enterprises, heeded the call by the Minister of Fisheries and Marine Resources, Bernard Esau, on Namibians to add value to fisheries products in order to create employment.

“[This] is therefore a golden opportunity for us to have you bear testimony to the efforts we have undertaken to add value and stimulate fish consumption, but also to add onto the Namibian cuisine book,” he said. Nashandi said local fish products are generally geared for international markets, since most Namibians are too fond of their beef, but now they want to tap into replacing some of the meat dishes with fish dishes.

He said the Kuiseb group of companies has been given the opportunity to exploit Namibia’s marine resources and augment a healthy lifestyle for Namibians with local culinary names and recipes. Kuiseb Fish Enterprises (KFE), a subsidiary of Naras Investment, started operations in 1992 as a fully owned Namibian company, which also owns Kuiseb Food Processors, Kuiseb Fish Traders, KFE Marine Farming and KFE Aqua Farming.

The company boasts a workforce of 36 people on land and 130 sea-going personnel. KFE is now conducting trials on seaweed, growing a kelp seaweed variety, and harvesting black mussels. “We have invested a lot of money to do research on products of high standard,” said Jordan Amupadhi, the marketer for Kuiseb Traders.

At the moment, Kuiseb fish products can be obtained from retail outlets in Windhoek and Walvis Bay. According to Nashandi, plans are underway to open more fish stores in Rundu, Otavi, Omuthiya, Ondangwa and Oshakati.
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