Shell South Africa and SPAR South Africa announce SPAR Express Trial

FMCG SUPPLIER NEWS

Spar South Africa - Aug 15th, 10:12

Shell South Africa and SPAR South Africa have launched an exciting and exclusive retail partnership in the forecourt convenience market.  

This partnership will see a “SPAR Express” store open its doors at Shell Lambton Gardens Service Station, in Wadeville, Gauteng in August 2013. This store will offer customers a 24-hour compact supermarket experience at a service station.

Globally, Shell and SPAR International have entered into partnerships in countries such as Germany and Austria. This trial store will kick off the local partnership which is an integral part of both parties’ convenience retail strategy.

Farouk Farista, General Manager for Retail Services at Shell South Africa, describes the forecourt convenience retail market in South Africa as a fast changing and highly competitive environment. “Shell is developing a competitive enhanced customer value proposition. Complimenting this SPAR alliance is a recent exclusive partnership with Vida e-caffe which will serve as the premium coffee offer at Shell service stations”.

Bill Brown, SPAR Group Business Development Enterprises Executive, advises “We see the forecourt convenience space as a great opportunity to highlight the fresh and convenient offer of our brand.”

Both Shell and SPAR are exceptionally excited about the trial and are confident that the combined forces of both brands will make a competitive difference in the forecourt convenience retail market in this country.