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Smartphone growth soars
FMCG SUPPLIER NEWS
BusinessTech.co.za - Jul 29th, 07:48
The worldwide mobile phone market grew 6.0% year over year in the second quarter of 2013 (2Q13), while the shipment of smartphones grew 52.3% according to the International Data Corporation (IDC).
In its latest Worldwide Quarterly Mobile Phone Tracker report, the IDC highlights that mobile phone vendors shipped a total of 432.1 million mobile phones in 2Q13, compared to 407.7 million units in the second quarter of 2012.
The 2Q13 total was also slightly higher than the 428.8 million units shipped in the first quarter of 2013.
The growth in the mobile phone market was partly driven by vendors from outside the Top 5, which experienced torrid shipment growth that outpaced the overall market, the IDC said.
“Several vendors, including Alcatel and Huawei, had high double- and triple-digit growth rates in the second quarter for their Android-based offerings shipped to high-growth countries such as China and India,” the IDC said.
In 2Q13, these vendors from outside the Top 5 accounted for 44.8% of the overall shipment volume, up from 42.2% in the same quarter one year ago.
Smartphones
According to the data, vendors shipped 237.9 million smartphones in 2Q13 compared to the 156.2 million units shipped in 2Q12.
This represents 52.3% year-over-year-growth, the highest annual growth rate in five quarters, the IDC said.
“The smartphone market is still a rising tide that’s lifting many ships,” said Kevin Restivo, Senior Research Analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker.
“Though Samsung and Apple are the dominant players, the market is as fragmented as ever. There is ample opportunity for smartphone vendors with differentiated offerings.”
According to the IDC, lower-priced smartphones continue to gain traction, but the key for vendors will be to keep prices low while still offering premium devices and services.
“We fully expect to see large-screen smartphones and other flagship devices establish a presence within the lower-priced smartphone segment as well.”2013 Copyright, BusinessTech. All right reserved
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