Surface a huge loss for Microsoft
BusinessTech.co.za - Jul 31st, 10:08
Microsoft Corp’s Surface tablets have yet to make any profit as sputtering sales have been eclipsed by advertising costs and an accounting charge, according to the software company’s annual report.
The two tablet models, introduced in October and February to challenge Apple Inc’s popular iPad, have so far brought in revenue of $853 million, Microsoft revealed for the first time in its annual report filed with regulators on Tuesday.
That is less than the $900 million charge Microsoft announced earlier this month to write down the value of unsold Surface RT – the first model – still on its hands.
On top of that, Microsoft said its sales and marketing expenses increased $1.4 billion, or 10 percent, because of the huge advertising campaigns for Windows 8 and Surface. It also identified Surface as one of the reasons its overall production costs rose.
The Surface is Microsoft’s first foray into making its own computers after years of focusing on software, but its first attempts have not won over consumers. By comparison, Apple sold almost $24 billion worth of iPads over the last three quarters.2013 Copyright, BusinessTech. All right reserved
HTC CEO wants to claw back smartphone market share
23/10/2013 - 10:30
HTC Corp’s chief executive has handed some duties to the company’s chairwoman as the smartphone maker struggles to claw back market share from Apple Inc and Samsung Electronics Co Ltd, the Financial Times reported.
Samsung offers to end patent disputes
18/10/2013 - 08:53
Samsung Electronics has offered to stop taking rivals such as Apple to court in Europe over patent disputes in order to end an antitrust investigation, European Union regulators said on Thursday.
Apple unseats Coca-Cola as 'best brand'
07/10/2013 - 11:03
Paris - Coca-Cola has lost its crown as the world's best brand, a closely watched survey said last month, unseated by the iconic iPhone and iPad maker Apple.
Microsoft lines up more TV projects for Xbox One
18/09/2013 - 15:43
Microsoft Corp will follow its Steven Spielberg collaboration with more television projects aimed at positioning its new Xbox games console as a home entertainment hub.
Nokia sells phone unit to Microsoft
04/09/2013 - 12:12
Helsinki - Beleaguered Finnish mobile phone maker Nokia will sell its mobile phone unit to the US group Microsoft for 5.44-billion euros ($7.17-billion), it has said.