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Developing an effective online presence

Apr 18th, 08:34


Developing an effective online presence
Compiled by Livewired PR

It can be said that in order to truly be successful in today’s world of business, it is essential to develop a considerable online presence. However, a business can enlist as many different digital tools as it likes but without a comprehensive understanding of how digital platforms work as part of an integrated online strategy, they will do little for overall business performance.

Lucinda Boddy, MD of Livewired PR identifies several important facets of online communication. “A company website is the primary foundation for an online presence and as such this must be a valuable content platform that is professionally developed with the user in mind,” she says, explaining that the purpose of all other online tools is to attract users back to one’s website.

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Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens.
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