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The Fairtrade Label is the leading sustainability stamp in the world. Fairtrade ensures a better deal for small-scale farmers, farm workers and the environment in developing countries. Products bearing the Fairtrade Label are audited against Fairtrade Standards which cover: (1) Labour Rights, (2) Environmental Standards, and (3) Economic Standards - the Fairtrade Development Premium and the Fairtrade Minimum Price. The focus of Fairtrade in South Africa is to create a more equal and sustainable Africa. The label empowers consumers and businesses by giving them a choice to purchase ethical products.

Fairtrade uses independent auditors; ensuring high quality, transparency and consistency throughout the supply chain. FLO-Cert, an ISO 65 accredited auditing company responsible for auditing Fairtrade compliance, inspects each cooperative, farm or company in the Fairtrade supply chain annually. On a farm level, the focuses of audits are on labour standards, living conditions of farm workers, health and safety, trading conditions and environmental conditions. Impact stories on how Fairtrade improves lives are available on our website.

Internationally, there are thousands of Fairtrade certified products and brands, mainly of agricultural origin. From coffee and tea, to wine, sugar, herbs&spices, fruits and vegetables, rice cotton, chocolate, nuts, honey, flowers. There are also a few pilot projects in process and new products being certified regularly.

Locally, we currently have five product categories: coffee, wine, chocolate, cotton, and food products like herbs&spices. This list is however growing all the time. To keep up to date with which Fairtrade certified products are available in South Africa please visit our PRODUCTS page on the website.

FLSA is the local marketing organisation for Fairtrade; our objectives are to increase the awareness of Fairtrade in South Africa and to develop intra-Africa trade based on Fairtrade principles. In doing this, we strive to improve the lives of small-scale farmers and farm workers and to encourage sustainability in Africa.

South Africa is the leading market for Fairtrade in the developing world; local sales increased threefold from ZAR 18.4m in 2010 to ZAR 73.2m in 2011. South Africa is the first emerging market to make Fairtrade products available to local consumers on a large scale. South African consumers are voting with their Rands and showing the world that consumers in emerging markets are eager to support a movement that represents social and environmental sustainability. South African consumers are in a great position: we have the ability to buy Fairtrade products in support of small-scale farmers and farm workers on the continent and directly contribute to a more equal and sustainable Africa.
Many large corporations in South Africa are partnering with Fairtrade to show their support for ethical and sustainable intra-continental trade, increasing the impact on local farming communities. The success of Fairtrade in South Africa has encouraged organisations in other emerging markets such as Kenya, Argentina and Brazil to follow the example.

To alleviate rural poverty and to empower small-scale producers and disadvantaged workers primarily in Africa by creating marketing opportunities and increasing sales of Fairtrade labelled products in South Africa.

To increase awareness on Fairtrade in South Africa;

To increase the range of Fairtrade products and developing new supply chains with a focus on African products;

To increase the availability of Fairtrade products in South African stores and hospitality industry

We are involved in a variety of activities aimed at increasing Fairtrade awareness amongst all stakeholders and at creating market access for Fairtrade products in South Africa. We increase consumer awareness and the promotion of Fairtrade label though organising and participating in events, tradeshows and campaigns. Also find us on Twitter and Facebook: and

Market development: we facilitate the licensing process and monitor the label locally. We liaise with local businesses and retailers in order to foster the development of Fairtrade supply chains, thus seeking to provide local consumers with the widest-possible range of Fairtrade labelled products;

Fairtrade is regulated through strict standards that acknowledge the needs of different economic actors: small-producer organisations and farm workers.
The standards cover three main areas: (1) economic, (2) social, and (3) environmental development.

For all Fairtrade certified products buyers are required to pay a MINIMUM PRICE, which helps producers to cover the costs of sustainable production. This ECONOMIC DEVELOPMENT tool aims at securing the livelihood and businesses of small-farmers and cooperatives in particular.

Social standards, at the core of Fairtrade, make sure that all members of the producer organisation have access to democratic decision-making processes and that labour rights are secured. Some fundamental elements include: skills development opportunities, non-discriminatory policies, no forced or child labour, freedom of association, and access to basic services. In addition, Fairtrade standards include the use of the via the FAIRTRADE DEVELOPMENT PREMIUM, which is paid on top of the minimum price and is used by the farming communities for social development projects, such as improving housing, education and training, or building facilities in the farming community.

Environmental standards focus on the minimised and safe use of agrochemicals, as well as on the better management of waste, water and land. Organic certification is not required, however highly supported and rewarded.

For more information on standards and procedures please visit the website of FLO International.



Telephone + 911  Fax + 665  E-mail  
Address Unit 20 Block E, Collingwood Place, Anson Str., Observatory, Cape Town, 7925  

Latest Activity

Fairtrade Coffee Week 2013: Wake up South Africa 22 - 28 July 2013 19
Fairtrade Coffee Week 2013: Wake up South Africa 22 - 28 July 2013
Fairtrade Label South Africa calls all shoppers to WAKE UP to a new coffee experience this July – one that will not only tantalise your taste buds but will also create better deals for small-scale coffee producers.
Fairtrade supports World Day Against Child Labour on 12 June 2013 13
Fairtrade supports World Day Against Child Labour on 12 June 2013
The International Labour Organization (ILO) launched the World Day Against Child Labour in 2002 to focus attention on the global extent of child labour and the action and efforts needed to eliminate it.
Reuben Riffel becomes Fairtrade Ambassador 18
Reuben Riffel becomes Fairtrade Ambassador
On Friday 1 March 2013, internationally renowned chef and restaurateur Reuben Riffel was announced as an ambassador for Fairtrade in South Africa.
Fairtrade Announces Three-Year Global Strategy to ‘Unlock the Power of the Many’ 25
Fairtrade Announces Three-Year Global Strategy to ‘Unlock the Power of the Many’
Fairtrade International (FLO) CEO Harriet Lamb announced Fairtrade’s new global three-year strategic framework today at BioFach, the world’s largest organic trade fair in Nuremburg.
Fairtrade Week 2013: Realising Africa's potential 19
Fairtrade Week 2013: Realising Africa's potential
FAIRTRADE WEEK, the annual premier campaign of Fairtrade Label South Africa, is back in full swing with a powerful message that aims to inspire South African consumers, businesses, institutions and organisations alike.

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