Fairtrade Coffee Week 2013: Wake up South Africa 22 - 28 July 2013

BRAND ACTIVITY

Jul 19th, 08:17

Fairtrade Label South Africa calls all shoppers to WAKE UP to a new coffee experience this July – one that will not only tantalise your taste buds but will also create better deals for small-scale coffee producers. This is the motif of this year’s FAIRTRADE COFFEE WEEK, a high energy campaign filled with gorgeous cappuccinos, caffeine-loaded events and exciting competitions.

Kicking off on 22 July 2013, and for the third year in a row, FAIRTRADE COFFEE WEEK opens South Africa’s eyes to the amazing journey that coffee takes from bean to cup, touching many countries and thousands of lives. It also promotes the growing availability of Fairtrade coffee in South Africa and the growing demand from local consumers and businesses for high quality, fairly traded coffee.

Flagship product of Fairtrade internationally, Fairtrade coffee is becoming a trend in South Africa too. Last year shoppers bought over 120 tons of Fairtrade coffee (17 million cups!) with an estimated value of R30 million, a 167% increase from 2011! The maturation of a local Fairtrade market translates into increased benefits for the over 580,000 certified small-scale coffee farmers in the world: from better prices and market access, to investment opportunities in their businesses and communities.

For details on the FAIRTRADE COFFEE WEEK’S activities and inspiring stories, stay tuned to our website www.FairtradeSA.org.za, Facebook Page and Twitter page . Click here for more information on Fairtrade Label South Africa