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LiquorShop offers an upmarket, convenient shopping experience to Shoprite and Checkers shoppers. LiquorShop marketing primarily targets Shoprite and Checkers customers, but the location of the outlets – with a separate entrance to that of the supermarket – invites passing trade too. It offers a full assortment of wine, beer and spirits. 


LiquorShop offers customers a full spectrum of beers, spirits, wine, etc. They are conveniently situated next to selected Shoprite stores and offer the same great value for money and range as customers expect from Shoprite. This means you can stock up on any drinks you may need, right after doing your grocery shopping. 


Despite the subdued growth experienced by the liquor industry as a whole, LiquorShop grew significantly, opening 37 outlets in key areas to bring its number of outlets to 120. Growth will accelerate further in the new financial year, with 40 new outlets on the cards, dependant of the granting of operating licences. LiquorShop offer a comprehensive collection of spirits and other alcoholic drinks.  

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