KBL introduces responsibility platform

FMCG SUPPLIER NEWS

TheVoice.com - Oct 16th, 09:22

Kgalagadi Breweries Limited (KBL) has taken in the quest to provide information on alcohol and responsible consumption is through their site, www.talkingalcohol.com 

The website educates users in an engaging and easily understood format, employing the latest research and expert advice as a way to instill and promote the responsible consumption of alcohol beverages amongst Batswana.

Mokoro Ketsitlile, the company spokesperson says KBL have consistently reiterated their commitment to provide alcohol beverage consumers with easily accessible, accurate and balanced information as a way of ensuring that all their stakeholders understand the risks that arise from irresponsible drinking.

Talkingalcohol.com was officially launched in Botswana in 2009.

It is hoped that the rapid proliferation of internet services, increasing connectivity and ease of web access through 3G cellular telephony;

particularly amongst the youth, will place the website as unique and increasingly relevant platform through which to engage stakeholders, helping them to make more informed choices regarding alcohol consumption.

The Talkingalcohol.com website contains no marketing information.

Instead, visitors to the website are provided with expert advice on topics such as the effects of alcohol on the body, alcohol and health, parenting and alcohol, dealing with binge drinking, drink driving as well as advice regarding socially acceptable drinking behaviours and patterns.

The highly interactive website also provides stakeholders with valuable information and examples regarding the huge risks that arise as a result of irresponsible alcohol consumption.

The website also hosts interactive links to other global alcohol-related resources, including the latest news and society’s views on alcohol.

Talkingalcohol.com also enables users to interact and stay in touch through social media websites such as Facebook, Twitter and YouTube with an option to receive information through email and RSS Feed updates.

Ketsitlile the Corporate Communications Manager said, “Alcohol responsibility is one of the critical pillars of our Sustainable Development Strategy.

We care about the harmful effects of irresponsible alcohol consumption on both individuals and the society;

hence we always encourage retailers, consumers and parents to regularly visit the website.”

Talkingalcohol.com is available in seven languages and can be accessed from eighty five countries worldwide.

“We urge more people to visit talkingalcohol.com in order to obtain factual information to help them to make informed and responsible choices when it comes to the consumption of our alcoholic beverages,” Ketsitlile added.

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