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TOPS

SPAR

Tops stand-alone liquor store offer a full range of liquor products at competitive prices. Located within close proximity of SPAR member’s stores. The membership is limited and is an extension of The SPAR Guild. 

INTRODUCTION

TOPS enjoyed yet another excellent year with 52 new stores being opened. We now have 459 stores operating under the TOPS brand. Retail selling space increased 19.9% to 71 441 m2. Retail sales topped R3.5 billion while wholesale liquor turnover reached R2.2 billion and grew 25.4% on last year. This strong sales growth was positively influenced by the Soccer World Cup and most retailers reported good turnover increases over this period. TOPS’ exclusive brands continued to perform well and the Carnival and Olive Brook wine ranges again enjoyed excellent market support.


 

STRATEGY

TOPS continues to invest heavily in media spend making extensive use of leaflets, press and television. The witty “shake things up” advertising campaign was well received. The internet driven TOPS Society continues to receive growing support. The group anticipates a solid trading performance in the year ahead and expects to open 35 stores, this notwithstanding that the issuing of liquor licences remains erratic in some regions. 

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