A brand new look

NEW PRODUCTS

Jun 14th, 11:52

In celebration of the launch, Cadbury Dairy Milk have introduced a new look, helping drive the essence of Joy. New icons representing each flavour of the Cadbury Dairy Milk range come to life in a fresh, fun way – but remain true to the classic Cadbury Dairy Milk chocolate recipe that fans know and love - a glass and a half of milk that makes it juuust right! Meredith Kelly, Category Leader for Chocolate: “We wanted to tell the story of the origins of our recipe and redesigned our packaging so that it, too represents the joy of our chocolate”

To add to the excitement, Cadbury Dairy Milk is also offering 4 new on-the-go treats.
This innovation allows consumers to enjoy their favourite chocolate brand in a smaller ‘for me’ option.

The Joyville campaign will be supported by a brand new television advert launching mid- June, impactful in-store branding and engaging national activations that will remind all consumers that it takes juuust the right balance of the glass-and-a half goodness to make South Africa’s best-loved chocolate. “Cadbury Dairy Milk embodies this magic and our desire to share joy. This is why we make our chocolate to the very highest standards, with a glass and a half of milk because that’s what gives it its unique rich taste” concluded Kelly.

For more information visit www.glassandahalf.co.za and join our Cadbury Dairy Milk Facebook page Click here for more information on Cadbury