Boland Pulp Revolutionise Baby Food Industry
May 2nd 2012, 10:40
Following the success of Squish Pure Fruit Smoothies, brought to the market by the Puré range from Boland Pulp, Squish Baby stands to take the baby food market in South Africa by storm.
Parents with demanding schedules can now turn to the convenience, nutrition and flavourful alternative, from orchard to pouch. Squish Baby is 100% natural with no additives, no colourants, no preservatives, and has no added sugar or sweeteners, and the innovative packaging technology ensures safety with the trend of moving from glass toward pouch. Parents can be rest assured that their child’s healthy growth and development needs are met within our pouches, packed full of essential vitamins and minerals.
Squish Baby is designed with weaning in mind and introduces babies from 8 months to a variety of new flavours. Squish Baby pouches are 125g and have a 12 month shelf life. The spout pouch is re-sealable and once opened it can be stored in the fridge for 24 hours. A spoon cannot be placed in the pouch therefore the risk of microbe contamination is reduced significantly, and since it can be stored at room temperature whilst sealed, it is ideal for travelling, camping, as a snack in the car or the pram. Packaged at the source from locally-grown produce, Squish Baby’s smooth consistency and flavourful taste is the ideal way for parent’s to introduce babies to solid food. Offering 40 percent more product per pouch than the imported offering, and retailing at around R7, 99, makes Squish Baby value for money too.
Squish Baby comes in a variety of flavours:
Banana & Prune Puree with Apple
Butternut & Carrot Puree with Apple
Sweet Potato & Butternut with Apple
Carrot & Pea Puree with Apple
Rice Porridge with Banana
Sweetcorn Puree with Apple
Puré launches Chef‘ Ease™ - their fantastic time-saving range of simple bases of vegetable and fruit purees, concentrates and condiments designed to make any chef’s life easier.
Boland Pulp announces the launch of the company’s new micro-sites for Squish Pure Fruit Smoothies & Squish Baby and Chef’ Ease, brought to consumers by the company’s Puré range.
Following the success of Squish Pure Fruit Smoothies, brought to consumers by the Puré range from Boland Pulp, Squish Baby stands to take the baby food market in South Africa by storm with a nationwide unveiling in the country’s top pharmacy brands, Clicks and Dis-Chem.
Package safety, product freshness, convenience, and sustainability were among Boland Pulp’s principal concerns in selecting a packaging format to launch their Puré range of products to consumers across South Africa.
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