Puré Squish Baby Launches into Major Pharmacy Brands Countrywide

BRAND ACTIVITY

May 28th 2012, 12:22

Following the success of Squish Pure Fruit Smoothies, brought to consumers by the Puré range from Boland Pulp, Squish Baby stands to take the baby food market in South Africa by storm with a nationwide unveiling in the country’s top pharmacy brands, Clicks and Dis-Chem.

Being a parent is greatly rewarding, but every mom knows, ensuring your little one gets the right nutrition from the purest of sources can be near impossible these days. Don’t we all wish we had the time to peel, chop and steam fresh fruit and vegetables and puree them for our little ones?

Parents with demanding schedules can now turn to the convenience, nutrition and flavourful alternative, from orchard to pouch. Squish Baby is 100% natural with no additives, no colourants, no preservatives, and has no added sugar or sweeteners, and the innovative packaging technology ensures safety with the trend of moving from glass toward pouch. Parents can be rest assured that their child’s healthy growth and development needs are met within our pouches, packed full of essential vitamins and minerals.

Squish Baby is designed with weaning in mind and introduces babies from 8 months to a variety of new flavours. Squish Baby pouches are 125g and have a 12 month shelf life. The spout pouch is re-sealable and once opened it can be stored in the fridge for 24 hours. A spoon cannot be placed in the pouch therefore the risk of microbe contamination is reduced significantly, and since it can be stored at room temperature whilst sealed, it is ideal for travelling, camping, as a snack in the car or the pram. Packaged at the source from locally-grown produce, Squish Baby’s smooth consistency and flavourful taste is the ideal way for parent’s to introduce babies to solid food. Offering 25 percent more product per pouch than the imported offering, and retailing at around R7, 99, makes Squish Baby value for money too.

The decision to launch into Clicks and Dis-Chem was the logical choice for Boland Pulp, and according to the company’s Managing Director, Mr. Fernando Lage, it was also due to the fact that both Clicks and Dis-Chem have fantastic benefits programmes for parents. Clicks’ babyclub and Dis-Chem’s Moms&Tots programmes both offer exclusive members benefits and have an inherent focus on ensuring parents offer their children the very best while growing up. “We wanted to launch into retails stores as well as pharmacies that focused on health and wellness, especially with the ethos of the Puré range being artificial colourant and additive free, and focusing on the quality and freshness of the pulp used to make the baby food,” relayed Lage. “We are already in negotiations with major retail brands such as Pick’n Pay, Spar, Checkers, Shoprite, OK Stores, and Wellness Warehouse to expand our reach. This is a very exciting time for the Squish Baby range and we are grateful for the support of both Clicks and Dis-Chem, as well as the retailers we are currently working with and intend to work with, and we are confident that with their valued assistance, our products will be well-received in homes across the country.”Click here for more information on Boland Pulp