BOLAND PULP
BACK TO BOLAND PULP (Food & Beverage)
Boland Pulp, based in the Western Cape, has been exporting first grade fruit purées worldwide for the last 20 years and has recently added value to its market offering by building a complete pouch factory on its premises in Wellington.
Venturing into the retail realm with an innovative new range that witnessed Boland Pulp tap into the health food segment two years ago, the establishment of Pure’™ in 2010 made consumers rethink the way they saw packaging. With a shift away from the glass jar, fruits and vegetables could now be delivered in a convenient, inventive and easy to use pouch that sets the range apart from its competitors.
The decision to build the pouch factory was based on trends in Europe and U.S.A where pouch technology is proving to be the most popular packaging solution seen in decades – no more heavy glass jars or bulky plastic bottles – the spout-pouch has arrived. The pouches are made of a high-barrier material and are lightweight as well as taking up less space on shelf. Using pasteurization as opposed to preserving with chemical agents-the Boland Pulp products offer a solution to an ever-growing health conscious market. The stand-up spout-pouch makes re-sealing easy and product can be eaten directly from the pouch, or decanted as required.
VIEW OUR PRODUCTS AND VARIANTS
Pure’ Chef Ease™
Puré Chef ‘Ease™ is a fantastic time-saving range of simple bases of vegetable and fruit purees, concentrates and condiments designed to make any chef’s life easier. Whether a budding cook or a seasoned kitchen veteran, there are some simple tricks that one can use to improve the quality of their meals.
Re-enforcing what the brand stands for, consumers are guaranteed a wholesome base to any meal. It’s all about time too and Chef ‘Ease™ recognises that most consumers today do not have a lot of this. The lack of time in a busy schedule to prepare a meal should however not mean that one has to turn to unhealthy preservatives and salt-laden quick alternatives.
The re-sealable and innovative pouch packaging has a 12 month shelf life and keeps for at least two weeks in the refrigerator, depending on the product, once opened. This allows chefs to easily and cost-effectively add flavour to create their signature dishes. It all begins with the right foundation in cooking and with Chef ‘Ease™, cooks everywhere can impress their guests.
Pure’ Squish™
Squish is delicious fruit smoothie made from first-grade South African fruit and packed in a fantastic re-sealable “spout-pouch”. The “spout-pouch” is convenient because it means that Squish can be enjoyed anywhere, without a spoon, ensuring that your child has a highly delicious and nutritious fruit snack which is packed with all the goodness (and fibre) and is equivalent to one piece of fresh fruit-without the mess.
Squish Pears & Berries
Squish Tropical
Squish Apples & Guavas
Squish Peaches, Apricots & Apples
Squish Bananas & Strawberries
Pure’ Squish Baby™
Squish Baby is 100% fruit and vegetable purée
with no additives, no colourants, no preservatives, and has no added sugar or sweeteners.
Squish Baby is designed with weaning in mind and introduces babies from 8 months to a variety of new flavours. Packaged at the source from locally-grown produce, Squish Baby’s smooth consistency and flavourful taste is the ideal way for parent’s to introduce babies to solid food.
The pouches are 125g and have a 12 month shelf life. It is re-sealable and once opened it can be stored in the fridge for 24 hours. A spoon cannot be placed in the pouch therefore the risk of microbe contamination is reduced significantly, and since it can be stored at room temperature whilst sealed, it is ideal for travelling, camping, as a snack in the car or the pram.
Squish Baby Banana & Prune Purée with Apple
Squish baby Butternut & Carrot purée with Apple
Squish baby Sweet Potato & Butternut purée with Apple
Squish baby Carrot & Pea purée with Apple
Squish baby Rice Porridge with Banana
Squish baby Sweet Corn purée with Apple
CONTACT BOLAND PULP
BOLAND PULPTelephone +27 Fax+27 873 E-mailWebsite www.bolandpulp.co.za |
Latest Boland Pulp Brand Activity
2012-07-20 08:08:00
Puré launches Chef‘ Ease™ - their fantastic time-saving range of simple bases of vegetable and fruit purees, concentrates and condiments designed to make any chef’s life easier.
2012-07-10 16:39:00
Boland Pulp announces the launch of the company’s new micro-sites for Squish Pure Fruit Smoothies & Squish Baby and Chef’ Ease, brought to consumers by the company’s Puré range.
2012-05-28 12:22:00
Following the success of Squish Pure Fruit Smoothies, brought to consumers by the Puré range from Boland Pulp, Squish Baby stands to take the baby food market in South Africa by storm with a nationwide unveiling in the country’s top pharmacy brands, Clicks and Dis-Chem.
2012-05-15 12:53:00
Package safety, product freshness, convenience, and sustainability were among Boland Pulp’s principal concerns in selecting a packaging format to launch their Puré range of products to consumers across South Africa.
Related Activity
20 JUL 2012 |
Puré launches Chef‘ Ease™ - their fantastic time-saving range of simple bases of vegetable and fruit purees, concentrates and condiments designed to make any chef’s life easier.
10 JUL 2012 |
Boland Pulp announces the launch of the company’s new micro-sites for Squish Pure Fruit Smoothies & Squish Baby and Chef’ Ease, brought to consumers by the company’s Puré range.
28 MAY 2012 |
Following the success of Squish Pure Fruit Smoothies, brought to consumers by the Puré range from Boland Pulp, Squish Baby stands to take the baby food market in South Africa by storm with a nationwide unveiling in the country’s top pharmacy brands, Clicks and Dis-Chem.
15 MAY 2012 |
Package safety, product freshness, convenience, and sustainability were among Boland Pulp’s principal concerns in selecting a packaging format to launch their Puré range of products to consumers across South Africa.
Related News
May wholesale trade up 8.7%
20/07/2012 - 08:31
Johannesburg - Wholesale trade sales at constant prices for May grew by 8.7% year-on-year (y/y) compared with a 9.5% y/y growth in April‚ Statistics SA data showed on Thursday.
Researchers want healthier food made cheaper
05/07/2012 - 09:16
The government needs to do more to protect South Africans from the lure of junk food by making healthier food cheaper and more readily available, say researchers from the University of the Western Cape.
SA farmers court Asian market
26/06/2012 - 07:58
Johannesburg - South African maize and citrus farmers are setting their sights on Asia as they grapple with increasing competition in Africa and falling demand in Europe.
Tough trading likely to continue — Pick n Pay
19/06/2012 - 08:58
The country’s second-largest retailer, Pick n Pay (PIK), is operating in a time of tightened consumer spending, increased competition in the retail sector, and increased food inflation and utility costs, the retailer’s chairman, Gareth Ackerman, said on Friday.
‘Shocking’ fall in factory output raises fears over exports
11/05/2012 - 08:20
Manufacturing output contracted unexpectedly in March, suggesting that the recession in Europe is already taking a toll on exports and signalling growth in the economy may be slowing more sharply than expected.