Daily Sun’s Mobi Site peaks at 70 000 daily unique users

BRAND ACTIVITY

Dec 2nd, 13:57

Ads24 offers advertisers the opportunity to capitalise on one of the top ten SA mobile sites

The Daily Sun’s mobile site is now one of the top ten most popular mobile sites in South Africa. It recently peaked at 70 000 daily unique users in just five months since its launch on 6 May 2013. The daily average for the month of November was 34,438 unique users (Source: Effective Measure).

The mobile strategy of Daily Sun is to ensure that it can reach everybody. As such, readers do not need a smart device in order to access the mobisite, however a large portion of the mobisite audience do, in fact, access the site via a smart device. There were 13.5 million smart phones in use in South Africa at the end of June 2013 according to Arthur Goldstruck’s World Wide Worx data.

The Daily Sun mobi readers use the internet for reading news, banking, research/information, job search, email, social networking, instant messaging and shopping. They are a young demographic, 75% are aged 20-39 years, 60% have a household income in excess of R6000 per month. The majority access the internet from work (66%) and 46% access it from home. Click here to view the mobile site.

“The Daily Sun mobisite supports not only standard and rich media mobile banners, but also offers clients sponsorship opportunities that help them build brand affinity. Advertising on Daily Sun mobi can be bought separately, but we also look for innovative ways to package print, mobile website and social media exposure across the Daily Sun brand. Each channel plays a different role and we always try and work with our partners to find ways to effectively leverage the power of the brand across various mediums,” said Mike van Eck, Head of Digital at Ads24.

Explaining the strategy of the cross platform offering, he continued, “We make the use of social media to drive our readers to content in the newspaper, as well as the content on the mobisite. We also use the print medium to encourage our readers to connect with us via social media and the mobisite.” A cross-platform lead generation campaign that ran in October on Daily Sun and Die Son has produced the best yields across the board.

Thabiso Sekhula, digital content producer and champion of the mobisite, attributes the incredible Daily Sun mobi growth to a combination of repurposing content from the Daily Sun newspaper and feedback from its over 240 000 Facebook fans. She said, “The magic behind this success it that we work with our fans, respond to the feedback and implement useful suggestions.”

“Daily Sun has always spoken to the hearts of its readership and the mobisite gives readers constant access to the news that matters to them most. As such the Daily Sun mobisite offers advertisers a medium which is always carried, always on and speaks to the readers via a very personal channel,” concluded van Eck.