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Dynamite comes in small packages
NEW PRODUCTS
Jun 28th, 08:07
Last year Halls introduced its new payoff line Breathe Deep. Make Your Move to consumers, encouraging them to embrace the moment, utilise their individuality and to go for whatever they want.
In the true spirit of the brand, Halls is excited to introduce its revolutionary new Halls pocket pack that is both convenient and cost effective, offering more to its consumers. The new packs include four square Halls sweets in a mini pack format and are a first of their kind in the trader market. The individually wrapped sweets are also bigger in size than the existing single sweets currently being sold by traders.
These nifty Halls pocket packs will be available in the four Halls flavours that we know and love; Menthol Eucalyptus, Ice Blue, Cherry and Extra Strong. These pocket sized treats are set to be a hit among traders allowing the well-known product to remain relevant and affordable to consumers.
The pocket packs will not be stocked in the same stores as Halls nine piece packs, but rather in the wholesale trade where single selling units (72s polybags) are sold.
The pack configuration will include a polybag with 20 mini-packs at an RSP (recommended selling price) of R29.95 per bag; with the single packs selling for an RSP of R2.50.
“The new Halls Pocket Packs are a convenient and slick way for consumers to carry and show-off their favourite Halls sweets.”- says Palesa Mahloele, Brand Manager on the Candy portfolio.
For only R2.50 consumers can Make More Moves with the convenient new Halls pocket packs, available now in stores nationwide.
Click here for more information on Halls
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