First Choice You Win They Win competition
BRAND ACTIVITY
Nov 29th, 09:25
First Choice is a loved and trusted family brand and in living out the company values, the new Christmas campaign gives back to those in need. The You Win They Win campaign will see First Choice donate R50 000 to the Red Cross War Memorial Children’s Hospital in Cape Town.
The Red Cross War Memorial Children’s Hospital is the only dedicated children’s hospital in sub-Saharan African, opened in 1956 as a memorial to soldiers lost in WW2. The hospital is a centre of excellence for training of all categories of health care professionals specialising in paediatrics, offering a wide range of medical services to families across South Africa and Africa.
First Choice will facilitate the handover of the cheque at the end of the You Win They Win campaign. The campaign will run from November 2013 to the end of January 2014, offering five consumers the opportunity to win one of the R10 000 prizes promoted through the on-pack, limited edition Santa packs of First Choice Custard.
First Choice Custard is a delicious treat enjoyed on its own or with other popular puddings and is one of the healthiest custard products on the shelves today. The creamy yellow delicious flavour has no MSG, colourants or tartrazine and is also G-Free.
Woodlands Dairy produces the milk used in First Choice products from naturally pasture-fed cows’ milk. First Choice Custard is stocked by most leading supermarkets and is available in 1litre or 500ml cartons as well as a ready-to-drink 200ml pocket pack. Click here for more information on Woodlands Dairy
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