Introducing the new Lay’s Deli range
Dec 6th, 08:08
Lay’s Deli has introduced a new range of deli-inspired Kettle Cooked potato chips to the snacks category with the launch of Lay’s Deli Kettle Cooked potato chips.
Available in four delicious flavours, The Lay’s Deli range includes tasty combinations of deli-style flavours such as: Cheese Gratin & Caramelised Onion; Sundried Tomato & Olive; Cream Cheese & Jalapeno and Creamy Peppered Fillet.
The Lay’s Deli Kettle Cooked collection is crafted from the finest quality potatoes, which are sliced just right and slow cooked ‘kettle style’.
The launch of the new Lay’s Deli Kettle Cooked potato chips in a sophisticated packaging design with a black matt finish, will be supported by a full marketing campaign with the messaging that Lay’s Deli ‘Brings Back the Mmm!’ - the ideal treat to enhance a couple’s shared moments. The campaign will include a new television commercial, in-store and venue sampling, a digital campaign as well as Public Relations.
The Lay’s Deli range is available from select key retail stores and forecourts in Gauteng from November 2013 with a full nation-wide rollout in 2014
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