King of The Till Report
May 24th 2012, 07:15
compiled by Jason Frichol (Frich)
76% of Purchase Decisions Are Made In-Store
After much debate and scepticism, when it was announced around five years ago that 70% of purchase decisions are made in-store, POPAI’s latest study puts it at 76%. POPAI finds that more purchase decisions are being made in-store than ever before. Other findings from the study state that display/ in-store marketing is paramount for sales conversion. Shoppers are also looking to retailers to optimise shopping trips from a time and navigation perspective.
Hope for New Product Launches
With more than 80% of new product launches likely to fail, Catalina has published its New Products and The Pivotal Consumer report which says that success depends on cornering a minute niche to drive volume. Only 1.5% of shoppers drove 80% of new product volumes and top category buyers were 3.8 times more likely to try a new product vs. the average shopper.
Virtual Supermarket Aisle
Peapod has followed in Korea’s footsteps as one of the first American retailers to offer interactive grocery shelves where commuters (shoppers?) can easily scan up to 70 items and have them delivered.
Cross Shopping for The Cost-Concious
MaxPoint says that although average monthly grocer-spend is up, many have changed their shopping habits. 40% of cost-conscious shoppers shop multiple stores for the best deal and over 50% say that they use coupons and their loyalty cards for savings.
• 31% of South Africans do their grocery convenience shop at Spaza’s, 19% at Shoprite and 15% at Spar. (Source: AMPS 2011B Individual)
• Canadian men were the primary grocery shoppers in 25% of households in 2010, up from 20% in 2006. (Source: NPD Group)
• Annual spending on shopper marketing is estimated at US$50 billion to $60 billion growing at more than 21% annually. (Source: Grocery Manufacturers Association)
On packaging effectiveness - “In the store, unseen is unsold. In the home, unseen is unused” – Scott Young, Perception Research Services
The 2013 Times Sowetan Retail Awards Survey, conducted by independent research agency TNS, has revealed which retail outlets are succeeding as front-runners in securing spend from South African consumers.
With a history that goes back to 1789 when the Marquis of Lessert pronounced Evian Natural Spring Water ‘miraculous’ for his health, it has been preferred above all other spring waters. And now, in South Africa, Evian is being distributed by Stafford Bros & Draeger (SBD).
Natural Herbs and Spices, a family-inspired brand of 100% natural, steam pasteurised, preservative and GMO-free range of herbs and spices, is growing its international appeal locally by expanding its retail network through major outlets.
Revlon South Africa is rolling-out additional in-store digital signage at its outlets in Edgars and Woolworths, in collaboration with Moving Tactics.
US: Grocer launching mobile, digital couponing system
11/04/2012 - 08:24
After a one-year pilot study of Savvy Penny, an in-store digital coupon system that uses Bluetooth technology to offer value and savings to consumers, Milam's Market in Coral Gables, Fla., is rolling out the loyalty solution that delivers two-way interactive promotions directly to the consumer at the point of sale through touchscreens on the store shelf, according to a company press release.