US: Grocer launching mobile, digital couponing system

RETAILER NEWS

DigitalSignageToday.com - Apr 11th 2012, 08:24

After a one-year pilot study of Savvy Penny, an in-store digital coupon system that uses Bluetooth technology to offer value and savings to consumers, Milam's Market in Coral Gables, Fla., is rolling out the loyalty solution that delivers two-way interactive promotions directly to the consumer at the point of sale through touchscreens on the store shelf, according to a company press release. 

How it works:

Shoppers register at the Savvy Penny kiosk by entering their mobile phone numbers to create accounts. Once registered, Savvy Penny creates a connection point through in-aisle touchscreens to deliver targeted savings instantaneously to registered users. Coupon savings are redeemed at check-out by consumers who enter the last four digits of their mobile phones. Their savings are reflected on their printed receipt just as with traditional paper coupons.

Retailers and manufacturers can limit coupons, cap savings for a particular brand, or they can rapidly create new or alter existing savings. By using Savvy Penny, every coupon is instantly validated eliminating potential fraud, according to the release.