UK: IKEA advert featuring gnomes being smashed receives 50 complaints to watchdog
Mirror.co.uk - May 29th, 08:04
Viewers have complained to a watchdog that an IKEA advert of gnomes being smashed is “violent, frightening and offensive”.
The ad shows a small army of gnomes rebelling against a family’s bright new garden furniture - and coming off second best.
A total of 50 people contacted the Advertising Standards Authority, with some saying it “encourages anti-social behaviour”.
But IKEA’s Peter Wright said it was light-hearted and added: “We can confirm that no gnomes were harmed in the making of the advert.”
A spokeswoman for the ASA said: “We carefully assessed the complaints, but considered that on balance there weren’t grounds to take action, because we don’t consider that it’s likely to cause serious or widespread harm or offence, or distress to children.”
Last week the Chelsea Flower Show lifted its 100-year ban on gnomes after previously claiming they were too “tacky”.
See what happened when we sent our own life-sized gnome to the prestigious event.
KBL introduces responsibility platform
16/10/2013 - 09:22
Kgalagadi Breweries Limited (KBL) has taken in the quest to provide information on alcohol and responsible consumption is through their site, www.talkingalcohol.com
Woolworths reports strong results
29/08/2013 - 08:34
Highlights • Turnover up 23.2% • Profit before tax up 27.1% • Headline earnings per share up 27.3% (52 weeks: 25.3%) • Return on equity up from 46.4% to 49.7% • Cash dividend of 148 cents declared
Retail price of mealie-meal hiked, Zambia
18/07/2013 - 09:43
The retail price of mealie-meal has been increased by about K5 after millers hiked the cost of the staple food by K2 on account of the removal of fuel and maize subsidies.
Sainsbury maintains growth record as grocer outpaces rivals
12/06/2013 - 14:06
J Sainsbury Plc (SBRY), the U.K.’s third-largest supermarket chain, reported a 34th successive quarter of same-store sales growth as the grocer increased its share of the market while its main competitors all lost ground.
Zimbabwe: Lifestyle Holdings introduce TN Virtual Mart
14/05/2013 - 08:46
Diversified company Lifestyle Holdings has introduced a TN Virtual Mart — where it will deliver groceries to its clientele’s doorstep, as competition in the country’s retail sector intensifies.