Liqui-Fruit Summer Oasis

BRAND ACTIVITY

Feb 27th, 13:02

Liqui-Fruit has become known for its innovative campaigns and this year celebrated Summer 2012 with an interactive competition, inspired by their new Liqui-Fruit television and cinema commercial that broke at the end of October 2012.

The competition ran for five weeks and each week, five lucky consumers each won R 5 000 as well as a grand prize of R 50 000.

To enter, consumers required a special code breaker box sleeve which was available in YOU and Huisgenoot magazines as well as handed out at major traffic intersections in Cape Town, Johannesburg and Durban and in selected retail outlets.

On the side of the code breaker sleeve, consumers found the participating Liqui-Fruit fruit juice flavours corresponding with each of the five weeks of the competition. Consumers needed to purchase one of the participating flavour packs for that particular week and use the sleeve/codebreaker to receive the week’s answer.

Consumers sent their answer via SMSto enter the weekly competition to stand the chance of winning 1 of 5 weekly prizes of R 5 000 up for grabs. There was also a grand prize of R 50 000 at the end of the campaign.

The completion received 13 500 entries and the winners were:

Week 1
Audrey Frees
Bradley Payze
Trienie Fourie
Louise du Plessis
June Andras

Week 2
Maleni Naidoo
Niclaas Sauls
June Scholtz
Katalin Mercer
Annemarie Kruger

Week 3
Cynthia Leetz
Riaan Hanekom
Maria Bezuidenhout
Fatima Chilwan
Francina Basson

Week 4
Nomdumiso Khumalo
Natascha Duncan
Susan Hickinbotham
Anne Moulder
Cheryldene Simpson

Week 5
Susan Komori
Jackie Frost
Conrad Harman
Candice Weir
Roshnie Bansi

GRAND PRIZE WINNER
A fantastic grand prize of R50 000 was also up for grabs for the consumers that entered each of the weekly competitions. This was won by “life-long” Liqui-Fruit fan Jouke SmitClick here for more information on Liqui-Fruit