Liqui-Fruit Vitality with Superseed™ launches a new, resealable 330ml Tetra Prisma pack
Mar 19th, 10:19
Liqui-Fruit Vitality with Superseed™ is now available in a resealable, 330 ml Tetra Prisma pack with the DreamCap™26, an innovative cap design. The pack is opened with one single, easy twist of the cap that can be re-sealed for later enjoyment.
The DreamCap™26 is one of the latest innovations from global packaging solutions company Tetra Pak and was developed after thorough research with a focus on consumer habits and needs. It was created to match parameters such as easy to open and close, comfortable and convenient to drink from and the design won a Scanstar award in 2012 at the Scanpack fair in Gothenburg, Sweden.
“As South Africa’s leading and most innovative fruit juice brand, it made perfect sense to introduce Liqui-Fruit Vitality in a new 330ml carton pack size with an ergonomically designed re-sealable cap for on- the- go consumption”, says Liqui-Fruit brand manager, Karen Veysey. “The new pack format is not only ideal for Vitality’s active target market but will appeal to consumers seeking functional beverages”, says Veysey.
Liqui-Fruit Vitality juices offer a unique range of flavours and ingredients. The juices are made from super fruit with added Superseed™, Liqui-Fruit’s trademarked name for grape seed extract, a powerful antioxidant. They are preservative free and high in Vitamins A, C and E. The flavours include Red Grape & Pomegranate, Strawberry & Blackcurrant and Blueberry & Blackcurrant.
The new 300ml packs join the existing 200ml pack which is ideal for lunch boxes, and the 1 litre at home pack. To coincide with the launch of the 330ml pack, the whole range is sporting a fresh new look designed by Stellenbosch based agency, Just Design. The use of Tetra Pak allows for a 12 month shelf life.
The range is available in case configurations of 18x1x330ml, 4x6x200ml and 12xL1. The new 330ml Tetra Prisma pack will retail for approximately R 9.49 and will be available at all leading supermarkets and convenience stores countrywide from April 2013.
Click here for more information on Liqui-Fruit Vitality
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Liqui-Fruit’s 330ml pack size range offering has been extended due to the success of the ergonomically designed, re-sealable Tetra Prisma pack, with the DreamCap™26.