Lucky winner set to jet off to New York – Courtesy of Cadbury P.S.

BRAND ACTIVITY

Dec 2nd, 12:51

Paolo Govetto, who is jetting off with his other half to the Big Apple, courtesy of Cadbury P.S, is overjoyed to be able to tick New York off of his bucket list. Paolo was recently announced the lucky winner of the Cadbury P.S. on-pack promotion that ran from July to the end October 2013.

The Cadbury P.S. nationwide promotion offered consumers the chance to win a grand prize shopping spree in New York by simply SMS’ing the unique code found inside their wrapper.

“When I received the call that I had won the grand prize, I thought it was all a dream. I sat down, digested the news and SMS’d my wife to tell her the great news. We have wanted to visit New York since we were in our teens and can’t wait to see what this trip has to offer. My wife and I are often split between our two kids and don’t always get the chance to be together, so we’re very excited to be going away together. Thank you Cadbury P.S. for this memorable and exciting prize!” says Paolo.

“Cadbury P.S. is pleased to continue giving its consumers life-changing sweet experiences that they will treasure for the rest of their lives. We hope Paolo will enjoy his New York experience and truly unwrap a great story with his wife!” says Meredith Kelly, Mondelez Chocolate Category Leader.

The P.S. campaign was supported by high impact in-store displays, a promotional radio advert, print and PR.

To follow Paolo and Daniela on their April 2014 New York experience, like Cadbury P.S. Facebook page () or visit the Cadbury P.S. website (www.pscadbury.co.za) Click here for more information on Cadbury