Mageu Number 1 Smooth makes Dreams come true!

BRAND ACTIVITY

Jul 22nd, 13:44

Mageu Number 1 Smooth hosted an exclusive viewing of the Dreams documentary at Coast Studios in Newtown. Dreams was commissioned by the brand to showcase four young South Africans doing extraordinary things in their respective fields. The brand rewarded the four young people with a VIP weekend at the MTN SAMAs, where they got the chance to rub shoulders with SA’s elite.

Dreams showcases the lives of the four people, what they’ve achieved in their respective fields as well as speaks to their struggles and how they’ve hung on to their dreams. They share their stories in an honest, inspiring and often humorous way. Also reflecting on their amazing experience of the SAMAs.

Meet the stars of Dreams:

Bhoza Mphela, who hails from Limpopo is a former radio presenter who turned to artist and event management. Mphela is the founding member of the project Rise Limpopo as well as a motivational speaker for Youth for Youth South Africa.

Mphela describes herself as a hustler who has overcome obstacles common in her chosen industry, and succeeded to persist and thrive for 10 years and counting. On her inspiration “I am inspired by myself and any individual working their way up to become the best in their field, who is resourceful in their journey and mostly not dependent on their hand being held to achieve their goal. It’s about resilience and making dreams and pans come true”

Pule Earm hails from Mapetla East in Soweto. Earm, who goes by the name “the General”, is a filmmaker and owns his own self titled company trading under Young Minds Productions. Earm also owns a motorsport company called “Soweto Drift Group”.

On why he was chosen as an Ordinary South African doing extraordinary things, he thinks it’s due to his humble background and being able to successfully establish and maintain a company that is responsible for 3 films that he is extremely proud of.

“I get inspired by ordinary people around me who achieve what appears to be the impossible, in other people’s eyes.”

Having received recognition from winning the “Award winning Business in Film and Arts” Category at the Youth Business Awards in 2010, to being nominated for the “Best Short Drama” at the Durban International Festival in 2011. He sees his latest achievement, as ambassador for the Mageu Number 1 Smooth team, as an opportunity to expand his networks and build his business- and of course producing a movie on the journey.

The third ambassador is Sithembile Ngcobo, who is from Pietermaritzburg, Natal. While he works at a catering company called Capitol Caterers, Ngcobo is also a talented photographer.
His X-factor is being able to tell stories through images and sparking dialogue through addressing social issues through the camera lens. He has a passion for knowledge and learning new things particularly when it comes to diversity and other cultures. “I am inspired by dedicated women and young adults doing their best to see themselves and their family through. Success, no matter how minimal it might be, is a driving force that no individual should ignore.” This comes after having overcome adversity in her childhood, from being an orphan to losing close family members. But he remains optimistic and is driven by his passion, photography, which has seen him being booked by numerous big events like the Durban July, Peroni cruise and most recently having a hotel commission him to do all their photography.

The last of the winners is Thlaki Lekganyane, who goes by the name Jay Stash. Jay Stash is a Soweto born and Tembisa raised Hip hop artist.

The business is never a walk in the park, as the music industry is synonymous with rejection, trials and tribulations. Without the backing of a record label or management, Stash managed to re-invent himself and put together an album and music video. On inspiration, “My biggest passion is to live for a purpose. Live knowing that you add value to other people’s lives and knowing you are living your dreams no matter how hard it can be at times.” Having hit what he describes as rock bottom, Stash understands the importance of motivation and overcoming adversity while staying true to oneself.

All four of these otherwise ordinary young people have faced challenges and sought ways to empower themselves through their particular skill sets. This was recognised by Mageu Number 1 Smooth and is being celebrated. Mageu number 1 is a non-pretentious iconic brand in South African homes, with a legacy that has stood the test of time. So too, are the four stars of Dreams, representing the fundamentals on which the brand is built, and making their mark in an authentic and inspiring way.

The premiere of Dreams was a truly remarkable evening with live performances that ranged from pantsula dancers, an opera singer, tap-dancers and a surprise act of the new Maqhuzu track by 985, dedicated to Mageu Number 1. Spotted amongst the VIP guests in attendance were Sonia Booth, poet Vangile Gantsho, Amstel from the group 3Sum, as well as a couple of prominent names in the film industry.

The Mageu Number 1 team announced that later in the year, they’ll be taking Dreams to varsities around the country, they also announced that they’ve partnered with SA’s most prominent youth inspirational leader, DJ Sbu on the project. ‘His values match those of our brand, and we see Dreams and DJ Sbu’s motivational message as key to inspiring the young people of South Africa’ said Foodcorp Beverage Division’s brand manager, Amanda Dlamini.

Foodcorp is a broad based marketing - orientated food manufacturer and distributor. It's product range is vast, and includes staple foods such as flour and maize as well as superior quality and convenience ready to eat products mainly found in South African retailers. The Group consists of multiple operating units including Grocery Division, Milling Division, Baking Division, Beverage Division, Pie Division, Speciality Division, Outdoor Division and Meal Solutions Division.Click here for more information on Mageu Number 1