Partnership between Guzzle & Pricecheck
Aug 2nd, 14:41
Guzzle Media, the leaders in digital catalogue software solutions for major retailers, has just partnered with PriceCheck (MIH - Naspers), South Africa’s leading shopping and price comparison portal.
Retailers using Guzzle’s catalogue software will automatically have their latest catalogue promotion also featured on PriceCheck.
This greatly increases the amount of eyeballs that a retailer’s promotion receives. The combined traffic is close to 2 million UV a month, of whom
400 000 are on mobile, making it one of the most effective options for making a transition to the digital environment, and it’s a lot more affordable than print media.
PriceCheck recently won the coveted BlackBerry App of the year award.
The app provides direct access to the latest promotions from on-and offline stores. A barcode scanner forms part of the app, which makes comparing and finding the best deals in store easy.
“There are already millions of South Africans pre-shopping on the Internet; we estimate that approximately 40 % of all in store purchases are now influenced online. For electronics goods, Google estimates it to be much higher at 78%, in the SA retail survey”, says PriceCheck GM, Andre de Wet.
Google calls this the ROPO effect (Research Online, Purchase Offline). The overwhelming majority of offline purchases still include some online research component.
For most major retailers, the weekly leaflet placed in a newspaper is still the primary way to communicate with their customers, but most retailers now realize that digital is the new frontier, and are starting to build decent ecommerce sites.
“We noticed that retailers were still using old catalogue software to display their latest promotions on their website. The catalogues are not interactive, load slowly, and don’t work well on mobile devices.
This motivated us to develop a fully interactive intelligent catalogue engine that allows consumers to purchase off the catalogue. Our catalogue software inspires action and delivers results, with a rich interactive experience that engages consumers and drives revenue. By bringing the shopping cart into your catalogue, conversion rates should improve by at least 30%.” Says Guzzle MD, Ric Meulemans.
Retailers benefit from a catalogue engine which easily integrates with any website, and is exceptionally adapted to the task at hand - namely easy browsing of the catalogue and interactivity in the form of being able to click through to products and use of the built-in store locator.
By placing the catalogue on the premium pre - shop portals in SA, will greatly increase the amount of eyeballs that the promotion receives, and drive customers in-store to purchase.
South African consumers want to avoid thinking about the ‘bad’ economic situation, and plan to enjoy this festive season.
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