Stimorol introduces ‘Sensations’
Jul 8th, 07:54
“The most indulgent Gum in the Universe. Ever. Seriously”
SA’s most popular gum brand, Stimorol, is proud to bring South Africa not just a new gum, not just a delicious gum, but actually “The Most Indulgent Gum in the Universe. Ever. Seriously” - new Stimorol Sensations. Sensations is the first candy layered slab gum to indulge SA consumers with a burst of delectable taste and flavour. With two layers of delicious fruity chewing gum sandwiched around a rich candy gel centre, this gum is more about flavour than ever before, and possible the most delicious gum. Ever. Seriously.
Stimorol Sensations hits shelves nationwide on 1 July 2013 in two delicious fruity combinations, ‘Strawberry and Citrus’ and ‘Peach and Mango’. Packaged in the well-loved premium envelope format Stimorol Sensations has 7 mouthwatering slabs of gum for your mouth’s all day, any time pleasure. It’s hard to put it into words but “it’s like a waterfall of Strawberry’s and Citrus. But not really. But Kind of. But only for your mouth.” All of this delicious indulgence all for the seriously low price of R7.99. Indulgence for all.
The Launch Campaign:
The Stimorol Sensations launch campaign kicks off in July 2013 in the well-known tongue-and-cheek nature that Stimorol is loved for. The new product and campaign falls under Stimorol’s recently launched communication platform “See What Unfolds” which aims to liberate the fun for consumers’ in everyday mundane moments (see www.stimorol.co.za for more information about the full campaign).
The Sensations product launch will be supported by a full 360 degree marketing campaign. There will be a sensational new TV commercial, indulgent radio ads, an equally indulgent sampling campaign together with print, PR, social media, outdoor and in-store elements - all so indulgent you will want to lick them. Seriously.
Stimorol Sensations will be available in stores from 1 July 2013 for a recommended selling price (RSP) of R7.99 at all major retailers nationwide.
For more information on Stimorol Sensations please contact or
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