Supreme Flour demonstrates intent at Park Station
BRAND ACTIVITY
Nov 12th, 13:15
Supreme Flour has demonstrated its strategic intent to focus on building relationships with key customers by providing support and enhancing their image. With the brand’s direction and support, the Bakery Shoppe at Park Station now boasts a fresh, appetising and contemporary look.
Park Station, in Gauteng, is the heartbeat of six million commuters daily. The station serves as a major transport interchange hub and plays a pivotal role in connecting inner-city and inter-city services in Southern Africa.
While the station is noisy and chaotic, nestled in this chaos is The Bakery Shoppe – home of freshly baked goods delivered straight from the oven to passing commuters
With Supreme Flour’s support and branding, the bakery now has an exciting new look and image. Potential and existing customers are instantly drawn to the visually appealing and appetising product shots, contemporary look and quality image.
“Supreme Flour has been the professional baker’s choice since 1919,” says Judy Laidlaw, Marketing Manager Baking and Milling Foodcorp. “The Supreme Flour branding has not only built brand awareness of the products in the bakery but has also provided customers with the assurance of quality.”
Store owner, Augy Da Costa comments, “I have seen a big difference in the bakery since the Supreme Flour branding has been displayed at my bakery. Customers have also noticed the new look, which is fresh and exciting, and are now aware of the use of quality ingredients, which in turn has led to an increase in sales.”
“Furthermore, the Supreme Technical Sales Support team has assisted The Bakery Shoppe with new baking techniques and best baking practice tips, making certain that our customer’s baking yields are consistent while the quality of the baked goods is of consistent quality.
We are committed to ensuring that our customers' businesses remain profitable and successful,” concludes Judy. Click here for more information on Supreme Flour
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