Advertise with
Swedish Foods set to shake up SA frozen food market!


Swedish Foods set to shake up SA frozen food market!


Jul 17th 2012, 09:47

Sea Harvest announces its partnership with major European food producer Findus Sverige AB

At an inaugural launch held in Cape Town on 19 April 2012 local fishing company Sea Harvest announced its tie-up with major Swedish frozen foods producer Findus Sverige AB.

The Findus Group is one of Europe’s largest frozen food and seafood companies and a leading overall food manufacturer.

Commenting on current frozen foods choices available to consumers, Managing Director of Sea Harvest, George Bezuidenhout said, “Unfortunately, the development of cutting-edge frozen convenience foods has sadly been lagging behind in terms of innovation and variety in South Africa.” “ We believe that the exciting products in the Findus range will stimulate frozen food eating patterns by appealing to the lifestyle needs of contemporary South African consumers.”

He said that Sea Harvest’s expertise in the frozen foods and perishables category perfectly position the company to offer the Findus range of products which will complement Sea Harvest’s current product range.

Mats Jornell, Findus Export Director commented that Findus is proud to enter the South African market with their range of frozen foods which he believes will help grow the category, attract new consumers to frozen foods and inspire current local users of frozen foods.

He said that Findus is certain that their company’s products will shake up consumer’s perceptions and expectations of frozen foods and wake up the commercial frozen food category in South Africa.

The initial Findus range from South Africa comprises four categories:

1. Findus Wok – Thai, Classic, Chinese and Gold. These crispy, crunchy world-class Wok vegetables include deliciously exotic ingredients such as water chestnuts, lotus root, green garlic, cabbage flower, Chinese mushrooms, bamboo shoots and sugar snap peas.

2. World Selection – a range of mouth-watering convenience meals inspired from cuisines from around the world. Ready prepared meals with panache, they are stylish and made with the finest ingredients. Conchiglie Pasta & Salmon, Linguine Pasta & Shrimp, Teryiyaki Beef, Thai Red Curry and Indian Tikka Masala. All contain a fusion of beautiful flavours and gorgeous textures.

Single Vegetables and Vegetables Mixes – simply the finest baby carrots, the sweetest of peas and the perfect harmony of carefully crafted vegetable mixes. The climate in southern Sweden produces the best slowly-ripened, tender sweet peas and vegetables.

Findus crops are closely nurtured by the Findus environmental team to ensure that every single vegetable crop complies with its advanced and sustainable agricultural practices.

Look out for Findus Baby Carrots, Swedish Peas, Swedish Finest Peas, Broccoli Mexicana and Delicacy Mix.

Classic Pasta – authentic, and ready in minutes! Very satisfying and with the taste of Italy, the Findus Classic pasta range will hit the spot! Findus 4-Cheese pasta and Findus Alfredo pasta can’t help but please those wanting a delicious pasta quick-fix.

The Findus range of products is available nationally in selected Pick ‘n Pay stores.Click here for more information on Findus 

Related News

Meatco and Witvlei bid for Norwegian meat quota, Namibia
22/10/2013 - 08:31
Meat processing companies, Meatco and Witvlei Meat, have once again bid for the lucrative beef export quota to Norway, which is set at 1600 tonnes per year and pays 72% more than exports to other parts of Europe. Earlier this month, the Meat Board of Namibia requested for bids for the Norway quota from local meat companies.

BOS Ice Tea launches in Belgium and Holland
18/10/2013 - 09:07
BOS Ice Tea has recently celebrated its third birthday in South Africa, and has taken the first steps into European markets, launching in Belgium and Holland earlier this month.

World markets react to US debt deal
18/10/2013 - 08:41
Johannesburg - Markets across the world on Thursday gave a lukewarm reaction towards the US debt deal, due to fears that the scenario will repeat itself early next year.

Delhaize Europe CEO resigns
09/10/2013 - 08:19
Brussels - The CEO of Delhaize Group's European division has resigned, effective Oct. 31, the Belgian supermarket operator said.

German grain harvest higher despite floods
23/08/2013 - 08:13
Frankfurt - Germany, Europe's second-biggest grain producer after France, reported a 3.0% increase in its harvest this year, despite the bad weather and flooding, data showed on Thursday.