The building blocks of a successful business

BRAND ACTIVITY

Jun 21st, 09:21

As all successful family units will testify to, the core ingredient to a relationship with longevity is a strong partnership. This extends into the business environment where a profitable and lucrative organisation requires suppliers that go beyond the paperwork and intrinsically link themselves to the success of their client’s businesses.

A great example of a partnership in the baking industry is a milling company that’s been milling grains since 1919 and who has been sharing information and knowledge with the baking industry to ensure that current professional bakers can manage a wide range of challenges and remain confident in their businesses.

The word ‘partnership’ is defined by Wikipedia as “an arrangement where parties agree to cooperate to advance their mutual interests.”

“There is no better word to describe the manner in which we treat and deal with our customers,” says Billy Oosthuizen, Managing Director, Foodcorp Milling. “The way that Foodcorp Milling extends this partnership to its customers is through our dedicated technical and sales champions.”

Foodcorp Milling provides clients with personalised solutions that drive profitability and output for corporate, professional and in-store bakeries. These teams not only enable bakeries to produce the best tried and tested quality products consistently but also assist them to manage their processes through continual up to date baking techniques and by creating a reliable and cost-effective work flow.

Technical support teams are located throughout South Africa and these qualified bakers and confectioners have over 320 years of experience between them along with impressive credentials of Master Baker and accreditations from the American Institute of Baking.

Supreme Flour has also embarked on a new approach to innovative partnerships in the in-store bakery environment by introducing branded activation teams that promote and drive sales of baked products made from Supreme Prepared Mixes.

Technical support teams deal with a range of different issues that customers are faced with. These include, but are not limited to, machinery and technical knowledge, training and development of bakers at their own premises, short courses to brush up on baking skills, recipe costing and rebalancing and providing baking tools.

“To completely put bakers and even the various levels of management of in-store bakeries at ease, we invite them to participate in mill tours and specialised training at our extensive test bakeries located at our mill in Pretoria,” says Billy. “Although some may find it strange that we invite senior management, it lets the bakers know that their management are interested in their department and at the same time demystifies the workings of an in-store bakery for managers who might still be uninitiated in that area.”

“They also get to understand the fundamentals of the stringent processes applied at Foodcorp Milling which results in the consistent quality of the flour produced.

As a result of fostering real partnerships with clients we enjoy long term agreements with them, some for as long as over 40 years,” he says. Click here for more information on Supreme Flour