The FMCG Market and Design
BRAND ACTIVITY
Nov 29th, 09:06
Hennie Thomas, MegaVision Media’s Head of Design talks about the trends and challenges in and around designing for the FMCG market.
In an ideal world, the designer would receive a brief and ample time to allow their “creativity to flow”. Unfortunately though, this is not always the case. “Strict deadlines in the FMCG industry make things a little more challenging, and that is putting it mildly. But it’s always an exciting challenge” says Hennie You need the ability to take a brief and translate it into something appealing but also fulfils the specific criteria outlined by the customer. You need to be savvy with your use of image and text making sure that each of these correspond with each other and also tie in with the well-established brand’s identity. It is about more than just pretty pictures.
“One of the things I tell people is that in order to become a great designer, you need to be curious about the things you cannot do” says Hennie. As a designer you need to stay abreast of current trends in the market and learn new tricks which might simplify your design process. It is also not always enough to just be a good designer, you need to be able to perform under pressure and work well under very tight deadlines. It’s also great to stay inspired. Watch videos, go for long walks in beautiful spaces, and keep on top of digital trends in the market so that you’re able to stay relevant.
MegaVision Media specialises in giving clients the best possible solutions in design. With our experience in the FMCG market, we do not only thrive under tight deadlines, but we also have to ensure that our clients receive the best quality designs and prints that the market has to offer. Click here for more information on MegaVision Media
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