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J.C. Penney debuts new home department
RETAILER NEWS
ChainStoreAge.com - Jun 7th, 10:51
Plano, Texas -- J.C. Penney Co. on Thursday took the wraps off its highly anticipated new home department. More than 500 stores received a complete home department revamp, with updated flooring, accent lighting, custom fixturing and a widened pathway.
The new department is made up of a collection of in-store shops for popular designers, including Michael Graves Design, MarthaHome, Happy Chic by Jonathan Adler, and Design by Conran. Each shop-has its own distinct look with a size range of about 300 to about 800 sq. ft.
Penney’s home center revamp was key to former CEO Ron Johnson’s plan to transform Penney.
By ChainStoreAge.com
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