Advertise with

Bralirwa unveils ‘medium size’ beer bottle
Bralirwa unveils ‘medium size’ beer bottle

Bralirwa unveils ‘medium size’ beer bottle

FMCG SUPPLIER NEWS - Jul 30th, 09:11

Rwanda’s leading beer and soft drinks maker, Bralirwa, has launched a 50cl bottle for its Primus beer brand onto the market. 

The firm already has the petite 72cl and the 33cl big size bottles that have been available on the market since 1959 and 2007 respectively.

Jan van Velzen, Bralirwa’s sales and marketing director, said the introduction of the new product aimed at giving consumers a wider variety of the product in size.

The 50cl beer bottle goes for Rwf500 on the retail market.

“The Primus brand has been appreciated by customers for over the last 50 years… we are continuously looking for new ways to meet our clients’ needs,” van Velzen said during the unveiling of the bottle in Gisenyi, Rubavu district.

Rwanda consumes about 1.2 million hectolitres of beer annually, and the market is largely controlled by Bralirwa, a subsidiary of Heineken Company. SKOL is the only local competitor.

“The new Primus medium-size bottle demonstrates our commitment to meet consumers’ expectations,” van Velzen said.
Copyright 2013 In2EastAfrica. All Rights Reserved 

Related News

Commercial space rent doubles in Nakuru town, boosted by retail chains
01/11/2013 - 08:27
Construction of commercial space is turning out a lucrative venture for landlords in Nakuru as letting prices appreciate. Prices have doubled from Sh20-30 per square foot a month three years ago to Sh60-70 per square foot, a spot check by the Star reveals.

Uchumi workers to close shop over pay
31/10/2013 - 08:23
Uchumi supermarkets could grind to a halt next Wednesday if employees make good their threat to down their tools. The Kenya Union of Commercial Food and Allied Workers has issued a strike notice dated October 9 to pressurise the supermarket chain's management to meet workers' demands for higher pay.

Tesco vows to curb Britain's food waste
28/10/2013 - 09:07
Berlin - Tesco, Britain's biggest retailer, has vowed to cut the near 60 000 tonnes of food wasted by its suppliers and shoppers each year, the latest firm volunteering to help tackle a growing environmental problem.

Nakumatt eyeing East Africa's hospitality sector
18/10/2013 - 08:47
Nakumatt is targeting new sales within the hospitality industry by offering select label products like furnishings, decorative accessories, bath towels, bed and table linen. according to the supermarket chain's business development manager Neel Shah.

Glassmaker expands in Africa to boost revenue, Kenya
16/10/2013 - 11:38
East Africa Glassware Mart plans to double its revenue to $34 million (Sh2.9 billion) by opening in 10 new markets within Africa over the next three years.