.gif "Cash Connect")
Where digital and physical media meet
FMCG SUPPLIER NEWS
BusinessTech.co.za - May 20th, 10:47
The Witness newspaper has broken the mould of typical print media by integrating augmented reality as a way to extend the life its physical print content.
Using the Aurasma augmented reality app for iOS and Android, The Witness has bridged a gap between digital content and traditional print media by allowing readers to access extra content in print stories using their smartphone or tablet.
“Picking up on international trends and maximising the uses of the technology, we embarked on a campaign to offer our audience an enhanced read, which not only offers value added content but also an audio and visual experience which is a culmination of print, online and broadcast journalism,” said The Witness online editor, Kyle Venktess.
How it works
In order to offer readers the opportunity to make use of the technology in every edition of The Witness, the paper is required to shoot video on a daily basis.
A team of reporter, photographer and videographer attend a scene and work in conjunction with one-another to produce the Aurasma package, Venktess said.
Once the story and picture has gone through production, the image associated with the story is marked with the Aurasma logo. Meanwhile, the video shot for the story is edited and uploaded to the Aurasma studio, a platform used to generate ‘auras’.
Once the image is placed on a page, an image of the entire page is created to form the trigger image for the aura.
Once a reader scans the image using the app, the overlaying video adopts the dimensions of the image in the newspaper off the screen and brings it to life.
When the image is activated, readers are then able to access breaking news content on our website through links on the video. Also included are Facebook discussions and related Tweets.
The application is currently available for iOS and Android devices as well as new BlackBerry devices running on the BlackBerry 10 operating system through the native Android application.
Venktess and the Aurasma were finalists in the 2013 Standard Bank Sikuvile Journalism Awards.
Related News
BOS Ice Tea launches in Belgium and Holland
18/10/2013 - 09:07
BOS Ice Tea has recently celebrated its third birthday in South Africa, and has taken the first steps into European markets, launching in Belgium and Holland earlier this month.
Walmart accelerating U.S. small store growth; upping tech investments
17/10/2013 - 11:18
Bentonville, Ark. - Wal-Mart Stores detailed a number of moves, including opening smaller stores in the United States, cutting back on overseas growth and increasing its investments in technology and e-commerce, on the occasion of the company’s 20th annual investor meeting.
CEOs: Africa is on the rise
14/10/2013 - 08:56
Johannesburg - Africa’s CEOs are optimistic about the prospects for growth over the next 12 months, according to the PWC Africa Business Agenda 2013.
Bacardi opens first African office in Kenya
10/10/2013 - 12:32
The World’s largest privately held spirits company, Bacardi Limited is set to open its first African sales outlet in Nairobi, Kenya on Tuesday following the growing demand for luxurious goods such as alcoholic beverages by consumers.
08/10/2013 - 09:26
When Facebook Inc was preparing to go public last year, the telephones at Granite Investment Advisors rang off the hook as clients called about the social media’s company’s highly anticipated debut.
