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Battle of the brands - Make sure yours is the brand of choice

Apr 25th, 08:17

Battle of the brands - Make sure yours is the brand of choice

Compiled by the Fore Good Group

Today’s consumer is exposed to thousands of different products during the course of a single shopping expedition. This makes it difficult for brand managers to attract their attention and instigate sales. Of course the answer to this challenge lies with strategic branding techniques that have the power to convince shoppers to adopt your product as a brand of choice.

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Vivienne Ayerst
Cape Town:
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Johannesburg & Durban:
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For editorial:
Wendy Smith